Meals kits, which consists of “matkasse” players, performed exceptionally well during the pandemic in 2020 and 2021 with strong double-digit volume growth substantially faster than any other area in meals and soups. HelloFresh, which entered the Swedish market in 2019, in particular stands out and registered booming sales.
Frozen ready meals continue to hold the largest market share in volume terms within meals and soups in Sweden in 2022 and will maintain its lead over the first part of the forecast period until pizza catches up. The convenience of frozen food is the key factor driving its popularity and growth.
Soup overall will see slower volume decreases over the forecast period, with Swedish consumers increasingly regarding its products as healthy, often-vegetarian/vegan and convenient lunch alternatives. Similar to ready meals, soup benefits from the convenience and vegetarian/vegan trends, but unlike ready meals, soup has not yet experienced the same level of product innovation, which goes some way to explaining why Swedes are not traditionally big consumers of packaged soup.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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