Discounters are expected to increase share over the forthcoming years as Lidl expands its outlets in Latvia. With consumers incomes squeezed by high levels of inflation, discounters are likely to draw in many shoppers as they face a cost of living crisis.
Ready-to-eat food delivery platforms, such as Wolt and Bolt Food, which proved very popular and gained a core following during the pandemic, present an attractive alternative to retail outlets. Consumers are expected to continue occasionally using this convenience option in the coming years which enables them to have prepared, warm food delivered to their doorstep instead of heating ready meals or canned soup.
Ready meals will continue to post solid value growth over the course of the forecast period, as the convenience trend intensifies and the range of available products broadens. Chilled ready meals and frozen pizza will continue to lead in terms of value growth, followed by prepared salads.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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