Consumers ae increasingly aware of the high sodium content of dry soup and will look for healthier options. A growing format is offerings fresh chopped vegetables that only require the addition of boiling water.
As in most packaged foods, value sales are threatened by illegal sales through informal retailers, with the leading brands most affected, as consumers recognise them and so smugglers tend to concentrate on those brands. To counteract the effects of the illegal trade, these brands regularly offer promotions such as two for the price of one, or offering a gift when consumers buy multiple packs.
In 2022, local brands continued betting on local flavours in dry soup. The strategy adopted by these brands is to offer traditional local soups such as Chairo (dehydrated potato and wheat base soup) or Lagua de Choclo (corn-based soup).
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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