Whilst soups is a negligible category, a few traditional variants have been introduced by players such as CJ’s Bun Bo Hue or SG Food’s Banh Canh. However, distribution is limited due to requirement of freezers.
Convenience is the current top reason for consumers to choose ready meals and soups because, following the event of the pandemic, many people want to spend less time cooking and more time out and about, whether working to improve their finances, or socialising with their friends. This trend will also become stronger over the forecast period, in the post-pandemic world.
Following on from the above point, healthier-positioned products in ready meals and soups are more likely to catch consumers’ attention. The health and wellbeing trend, which has been further amplified by the event of COVID-19, is set to continue over the forecast period and, considering this is one of the main challenges faced by ready meals and soups (e.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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