Consumers will seek to reduce the time they spend cooking, preferring to spend their non-work time socialising and enjoying other leisure activities. Moreover, the increasing number of single-person households in Denmark is likely to further drive sales of meals and soups as cooking is even lower on their priority list.
Prepared salads are currently seeing an upswing since chilled ready meals and meal plan deliveries such as HelloFresh have taken off. Given that ready meals in retail are becoming popularised and a common lunch or snack for many, salads epitomise a clear development around this.
The rising demand for convenience will also benefit soups with chilled soups increasingly seen as a “quick lunch” or a snack to grab on the go. Additions of fresh elements through herbs, vegetables or raw fish to elevate chilled soups will also help industry players to justify a rise in unit prices.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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