Retail sales of meals and soups will ready meals see accelerated growth in current value terms during the forecast period. As in 2022, the highest rate of growth will be seen within meal kits, following the entry of HelloFresh into the Italian market, as well as further competition in the form of other companies, which will be forced to innovate in order to retain share.
Prepared salads will be one of the most dynamic product areas over the forecast period, with healthy eating trends providing a boost to demand. The COVID-19 pandemic highlighted the health risks associated with obesity, with the result that consumers will be increasingly health conscious.
During the forecast period, consumption of soups is expected to grow in both current value and volume terms, with a greater preference for chilled varieties. Growth will be supported by innovation by the leading players, which will focus on more convenient “on-the-go” packaging options, as well as perceived healthy and natural ingredients.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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