Demand for higher quality prepared meals is expected to continue to rise in the forecast period as consumers become more accustomed to better and healthier foods, notably those living in urban cities. Consumers will demand higher quality products, such as those marketed as “handmade”, despite the higher price tag attached to such items.
Pizza is considered a universal symbol of quick and fashionable fast food in Kazakhstan. Consequently, the frozen pizza category has strong growth potential in volume terms.
Soup is expected to improve its position in Kazakhstan during the forecast period although volume growth will remain low. The lifting of a number of quarantine restrictions will support growth in sales in the future, as soup is often used by office workers as a quick snack.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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