Food and beverage macro trends have drastically evolved to bring about a wave of change in terms of where consumers shop and work, and how they eat. A significant increase in the amount of time spent at home has changed cooking and dining habits for consumers, as they are gravitating towards meal solutions that are affordable, without compromising on taste and quality.
Consumers are prioritising convenience of food preparation, due to busier lifestyles and multitasking at home as Australians move to more hybrid lifestyles after two years of the pandemic. Rising pressure on household spending, with soaring prices, interest rates and food prices, has pushed consumers to shift consumption more to the home.
Although health and wellness continues to be a major focus for consumers when making product choices, they are also looking for products to treat themselves. In line with the health and wellness trend and increasing demand for greater transparency from consumers regarding packaged food, an increasing number of brands are likely to display specific health or functional claims on their packaging moving forward.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!