Meals and soups as a whole is expected to continue to demonstrate retail volume growth in the forecast period as increasing health awareness drives consumers to look for healthy meal options that are also convenient. Prepared salads will be the fastest growing subcategory in volume terms, which is connected with healthy lifestyle and growing purchasing power, which is bringing more consumers into the category.
The chilled pizza, chilled ready meals, frozen pizza, and frozen ready meals will show positive volume growth over the forecast period as convenient options for parents and children alike thanks to fact that they are easy and quick to prepare and, in moderation, are considered “healthy enough”. Single people are also more likely to buy these convenience products, especially those who work at home.
E-commerce is expected to continue to grow in the forecast period, albeit from a relatively small base. As consumers have less time available to shop they will use this more convenient shopping method, particularly consumers who work long hours and require quick meal options as they continue to work.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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