Meals and soups as a whole is expected to continue to demonstrate volume growth in the forecast period as increasing health awareness drives consumers to look for healthy meal options that are also convenient. Prepared salads will be the fastest growing category in volume terms, which is connected with healthy lifestyles and the general popularity of salads as a low-calorie meal, and rising demand for prepared salads since Estonians are, in general, cooking less frequently.
Frozen soup will demonstrate the second fastest volume growth over the forecast period. Again, future growth will be fuelled by the fact that Estonians want to spend less time cooking and therefore increasingly demand convenient options.
Ready meals are anticipated to experience the fastest value growth in e-commerce over the forecast period. As consumers have less time to shop, they will use this more convenient shopping method, particularly those who work long hours and require quick meal options as they continue to work.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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