The pandemic has done wonders for the e-commerce distribution channel, and it is no surprise that meal kit delivery services took off because of it. E-commerce allows consumers to have total control, not only over the meals they choose, but the shipping speed and price as well.
The health and wellness trend prevails in the meals and soups category. Producers of soup have been trying to address health concerns for years, with their lower sodium versions of products, but now they are expanding into using ingredients that are organic, and in some cases even playing to vegan consumers.
Soup is losing traction amongst consumers, because these products simply cannot keep up with modern consumers and their new interests. However, there may be a saving grace in the trends consumers are following.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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