The strong volume growth that frozen ready meals is expected over 2022 is anticipated to continue over the forecast period. Locals are leading increasingly busy lives and prefer to eat healthy food that's quick to make.
Last year, Strauss launched a new line of ready meal products under the name Strauss Delicious. The products are benefitting from their use of high-quality nutritious ingredients as this aligns the brand with the popular health and wellness trend.
Soup will register muted constant value growth over the forecast period and remain a relatively unpopular product in Israel. A possible dampener on sales will be consumers’ desire to eat more healthily, leading them to make soup from scratch as much as possible.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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