The forecast period is set to see ready meals benefit from the widespread return to the lifestyles and daily routines that were common among Romanian consumers prior to the onset of the COVID-19 pandemic. This return to “normal” life is set to leave many people with less time on their hands to prepare meals at home from scratch using fresh ingredients, with ready meals likely to emerge as a popular alternative to preparing meals.
Dry soup is expected remains the dominant category of soup in Romania throughout the forecast period and this is set to be due mainly to the strong presence of the international brands Maggi and Knorr throughout the country. These two major international names benefit from high levels of consumer recognition as a strong presence on the shelves of small grocers, supermarkets and hypermarkets.
The two leading names in dry soup, Unilever’s Knorr and Nestlé’s Maggi, are expected to remain the dominant brands in soup in Romania throughout the forecast period. Eisberg SRL is set to be the leading branded player in ready meals meanwhile and this is attributable to its very strong leading position in prepared salads, where it offers an extended range of ready-washed salad mixes and salad dressings.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!