Meals and Soups in Greece

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Meals and Soups industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Meals and Soups in Greece report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Meals and Soups in Greece?
  • Which are the leading brands in Meals and Soups in Greece?
  • How are products distributed in Meals and Soups in Greece?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Meals and Soups in Greece - Category analysis

KEY DATA FINDINGS

Convenience and greater visibility in retail boosts demand for ready meals
Products launch in prepared salads as players strive to meet customers’ demands for nutritious unusual flavours
Rising prices positively impact value sales of soup
Quality and convenience will be main drivers of demand in ready meals
Health trend will lead to further new launches of vegan products
Potential for growth in soup, if players invest in communicating benefits
Table 1 Sales of Meals and Soups by Category: Volume 2017-2022
Table 2 Sales of Meals and Soups by Category: Value 2017-2022
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2017-2022
Table 4 Sales of Meals and Soups by Category: % Value Growth 2017-2022
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2017-2022
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2017-2022
Table 7 Sales of Soup by Leading Flavours: Rankings 2017-2022
Table 8 NBO Company Shares of Meals and Soups: % Value 2018-2022
Table 9 LBN Brand Shares of Meals and Soups: % Value 2019-2022
Table 10 Distribution of Meals and Soups by Format: % Value 2017-2022
Table 11 Forecast Sales of Meals and Soups by Category: Volume 2022-2027
Table 12 Forecast Sales of Meals and Soups by Category: Value 2022-2027
Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2022-2027
Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2022-2027

Cooking Ingredients and Meals in Greece - Industry Overview

Cooking ingredients and meals in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2017-2022
Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2017-2022
Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2017-2022
Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2018-2022
Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2019-2022
Table 21 Penetration of Private Label by Category: % Value 2017-2022
Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2017-2022
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2022-2027
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2022-2027
Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Meals and Soups

    • Dried Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Ready Meals
    • Frozen Ready Meals
    • Dry Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Frozen Soup
    • Chilled Pizza
    • Frozen Pizza
    • Meal Kits
    • Quick Recipe Kits
    • Chilled Lunch Kits
  • Prepared Salads

Meals and Soups

This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.

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This report originates from Passport, our Meals and Soups research and analysis database.

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