The disposable incomes of many Indians are much lower compared to those in some developing countries. Hence, products such as ready meals and soups are perceived as more discretionary and less of a necessity.
Ready meals is expected to see further innovation, with players identifying suitable pack sizes for single households or entire families to expand the target audience, in addition to ensuring the adequate offer of both local and regional options in terms of flavour appeal. For example, small, single-serve packs of upma tend to target young, entry-level office workers or students, while medium packs offering a range of masala and parathas tend to appeal to families.
While demand for soup is expected to further grow following a strong performance towards the end of the review period, its penetration in India is expected to be limited to tier 1 cities in India, and to some extent to tier 2 cities. Traditionally, consumers beyond tier 2 cities had limited exposure to packaged soup due to availability issues combined with low product awareness in general.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!