The development of Azerbaijan’s modern retail trade will underpin the development of the ready meal category in the forecast period. The expected increase in the number of hypermarkets and supermarkets in Azerbaijan, notably through chains will enhance storing and freezing capacity improving SKUs of ready meals.
The frozen ready meals category will grow dynamically in the forthcoming years, as consumers seek out popular foods providing convenience and that closely resemble traditional favourites. Among the most popular products are “pelmeni” (dumplings with meat or other filling), including Dusbere Azerbaijani, nuggets and khinkali.
The soup category is expected to display moderate growth in the forthcoming years. Urban consumers faced with more hectic lifestyle will opt for this quick snack option, although home cooked soups will prevail as a popular option.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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