CP Group, which is the biggest shareholder of CPF Food and Beverage Co Ltd (CPF) and CPRAM Co Ltd (CPRAM), is diversifying its portfolio, despite the impressive growth of its existing brands. The company’s brands, including Ezy Choice, Ezy Go, and 7Fresh, have dominated the meals and soups market for several years, as the majority of products are distributed through their own nationwide 7-Eleven convenience stores.
Despite the dominance of prominent brands such as Knorr from Unilever Thai Holdings Ltd and Mama from Thai President Foods Public Co Ltd in the dried ready meals category, consumers widely perceive products from small, niche brands to provide healthier options. The development of alternative healthy ingredients has become a key tactic for small brands.
Demand for soup is influenced by Thai consumers’ general familiarity with Asian culinary traditions. Despite the strong influence of Western cuisine on Thai food culture, most locals still prefer local and regional style dishes.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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