Through constant innovation, aggressive distribution and investment in advertising and promotions, Nestlé Guatemala SA will continue leading the dry soup category across the forecast period and the entire meals and soups landscape. Due to the relatively accessible prices of this category, private labels have not yet entered soups, and Malher, Maggi and Knorr continue as the main players in the landscape.
Products within meals and soups, especially dry soups, are increasing their health-related claims, with players also focusing on innovations that align with the growing health and wellness trend. These claims include noting that products are low in sodium, contain no gluten, low in fat or have no additives.
Despite heavy price increases across all food categories, ready meals will continue growing in volume terms, with frozen, dried and shelf stable all showing a strong performance. This growth will be supported by players new product developments and consumers growing acceptance of ready meal products.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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