Over the forecast period, retail sales of meals and soups are expected to remain higher than the pre-pandemic level. Many categories within meals and soups, such as frozen ready meals, dried ready meals, and shelf stable ready meals, gained traction thanks to people working from home.
Compared with other developed countries, Japanese consumers are known to be healthier, with lower calorie intake per day and dishes consisting of healthy ingredients such as natto, seaweed, fish, and tofu. With the increase of Western fast food chains and processed products in the market, the Japanese eating style has been beginning to change, especially amongst younger generations and workers, who often prioritise time and convenience.
Although Japan is quite far behind in terms of consumers’ awareness of sustainability, as many of them are still learning how their consumption can impact the environment, sustainable packaging is nonetheless attracting attention from manufacturers and retailers in Japan. Many packaged food manufacturers list sustainability as one of their core targets of their business, and actively undertake sustainable initiatives by reducing plastics usage in their packaging.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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