Chilled ready meals is expected to see further current value growth over the forecast period, with an ongoing focus on freshness, authenticity and balanced nutrition. Migros is likely to expand its new vegetarian range V-Love, while Coop will continue to focus on its Karma brand, with various new launches targeting vegans and vegetarians.
A broadening range of chilled pizzas will seek to target different tastes and occupy more shelf space in retail outlets. Chilled pizza will continue to benefit from the convenience trend; however, this subcategory will continue to face competition from healthier products, including prepared salads.
Soup producers are expected to focus on health and wellness over the forecast period by positioning their products to address consumer demand for nutritious, high-quality foodstuffs. As with recent product launches, the focus will remain on freshness, authenticity and healthy nutrition.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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