As packaged food in general is becoming increasingly influenced by trends such as sustainability, organic ingredients and vegan or vegetarian preferences, producers of ready meals, soup and pizza are also developing lines to expand their target audience and ensure they cater for a wide range of lifestyles. These range from vegan pizzas to frozen meals with meat substitutes, including but not limited to, pasta, Asian noodles or the more traditional nuggets.
Retail demand for prepared salads is expected to grow over the forecast period following a marginal dip in 2022, as local consumers attempt to adjust to spending increasing time outside of the home including the more frequent return to the office. Prepared salads is considered a convenient and healthy product which consumers can use as a side dish or as part of a full meal, without the need for significant effort in terms of preparation and serving.
Jellified concentrated stock or fond is a popular product in Germany as a way to make soup or cooking broth, especially in comparison to other countries in the region. The format of a concentrated piece of solid stock has always been perceived by the general population as more refined and of higher quality than powder or concentrated cubes, and brands have always aimed to market their products along these lines.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.See All of Our Definitions
This report originates from Passport, our Meals and Soups research and analysis database.
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