The more moderate sales growth that is expected to be seen in portable players over the forecast period is set to be driven entirely by rising demand for wireless speakers, among the very few categories of consumer electronics with a positive outlook for the forecast period. The appeal of wireless speakers lies in the portability of these devices and their compatibility with other consumer electronics devices, especially portable devices such as smartphones, tablets and laptops.
The increasing importance of smartphones in the daily lives of Argentinian consumers is expected to present a massive threat to sales of portable players over the forecast period. In particular, demand for portable media players whose sole function is to reproduce music digitally from MP3 and MP4 files is unlikely to recover, despite the strong position that this category was in before the entry into the mainstream of smartphones around 2010.
The popularity of e-readers in Argentina is currently in decline and it is not expected to recover before the end of the forecast period. When e-readers began to appear in the country, it was not unusual to see people using e-readers whilst travelling on public transport, although the category never really took off and sales figures have remained stubbornly low.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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