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Country Report

Portable Players in

Portable Players in Argentina

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Preference for multifunctionality reduces demand for portable media players

Retail volume sales of portable players recorded sharp declines due to the expansion of alternative media players, such as smartphones, tablets and laptops. These devices are preferred by consumers due to their multi-functionality and the growing availability of online streaming content.

Wireless speakers appeal for their portability, compatibility and design features

Wireless speakers registered strong retail volume growth in 2019. The main advantage of wireless speakers stems from their compatibility with other portable devices, such as smartphones, tablets and laptops, which enables considerable versatility, and modern design.

In addition to lack of Spanish content, e-readers stifled by other types of digital devices

The use of e-readers in Argentina is not widespread. Although the habit of reading is popular in the country, e-books represented a low share of books, as Argentinians prefer printed books.

COMPETITIVE LANDSCAPE

Various categories characterised by different features

Wireless speakers has a highly fragmented competitive landscape, and a high level of competition in Argentina. No single brand held a double-digit retail volume share in 2019.

Broader distribution including online retailing benefits the category

Wireless products in particular are benefiting from the growth potential of online retailing in 2019. Several online platforms offering a wide range of products are available.

Share growth for local brand Noblex, despite contracting sales of e-readers

A dearth of available titles written in Spanish over the review period was a constraint for the development of e-readers in Argentina. However, although numbers of e-readers are expected to remain low, there is a growing supply of Spanish content for people who own e-readers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Argentina?
What are the major brands in Argentina?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Argentina - Category analysis

HEADLINES

PROSPECTS

Preference for multifunctionality reduces demand for portable media players

Wireless speakers appeal for their portability, compatibility and design features

In addition to lack of Spanish content, e-readers stifled by other types of digital devices

COMPETITIVE LANDSCAPE

Various categories characterised by different features

Broader distribution including online retailing benefits the category

Share growth for local brand Noblex, despite contracting sales of e-readers

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2014-2019
Table 2 Sales of Portable Players by Category: Value 2014-2019
Table 3 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 4 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 6 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 7 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 9 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Consumer Electronics in Argentina - Industry Overview

EXECUTIVE SUMMARY

Economic contraction and political uncertainty negatively impact consumer electronics

Portability, multifunctionality and compatibility remain buzz words in consumer electronics

Samsung leads major categories thanks to its high-end designs and aggressive marketing

Consumers continue to opt for electronics and appliance specialist retailers

Changing market characteristics thanks to growing demand for large screens and foreign brands

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Portable Players in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Preference for multifunctionality reduces demand for portable media players

Wireless speakers appeal for their portability, compatibility and design features

In addition to lack of Spanish content, e-readers stifled by other types of digital devices

COMPETITIVE LANDSCAPE

Various categories characterised by different features

Broader distribution including online retailing benefits the category

Share growth for local brand Noblex, despite contracting sales of e-readers

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

Want to find out more about this report?

Table of Contents

Portable Players in Argentina - Category analysis

HEADLINES

PROSPECTS

Preference for multifunctionality reduces demand for portable media players

Wireless speakers appeal for their portability, compatibility and design features

In addition to lack of Spanish content, e-readers stifled by other types of digital devices

COMPETITIVE LANDSCAPE

Various categories characterised by different features

Broader distribution including online retailing benefits the category

Share growth for local brand Noblex, despite contracting sales of e-readers

CATEGORY DATA

Consumer Electronics in Argentina - Industry Overview

EXECUTIVE SUMMARY

Economic contraction and political uncertainty negatively impact consumer electronics

Portability, multifunctionality and compatibility remain buzz words in consumer electronics

Samsung leads major categories thanks to its high-end designs and aggressive marketing

Consumers continue to opt for electronics and appliance specialist retailers

Changing market characteristics thanks to growing demand for large screens and foreign brands

MARKET DATA

SOURCES

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