Portable Players in Argentina

2021 DEVELOPMENTS

Demand for wireless speakers remains positive in 2021

Demand for every category within portable players continues to fall in 2020, except wireless speakers. The increasing use of laptops at home due to the creation of home offices, the new e-learning scheme and the rise of digital entertainment stemming from social isolation during quarantine, all act as drivers for consumers to purchase wireless speakers.

iPod and other portable music players are démodé in 2021

Sales of portable media players, more specifically portable music players such as iPods and MP3 or MP4 portable devices, continues its downward plunge in 2021. Sales of these products are expected to continue declining over the forecast period.

No clear leader in a fragmented portable players category in 2021

Music Co SA manages to take the lead from Philips Argentina SA in 2021 for portable players, while New San SA comes in third. All three top players are set to increase their volume share, while Sony Argentina SA, Samsung Electronics Argentina SA and Bose Corp see their shares decline.

PROSPECTS AND OPPORTUNITIES

Strong growth potential for wireless speakers over the forecast period thanks to portability and compatibility with other devices

Portable players are expected to have positive volume growth over the entire forecast period with growth driven by one area: wireless speakers. Wireless speakers will benefit from consumers, who placed purchases on hold during 2020 and 2021, investing in products across the forecast period.

Unit prices of portable players expected to fall over the forecast period as new wireless speaker brands become available at lower price points

Wireless speakers continues to account for the bulk of volume sales in the portable players category. Consequently, wireless speakers’ average unit price is a determinant for the average unit price of the entire portable players category.

Books’ high prices an opportunity for e-readers, but lack of Spanish content, the preference for physical books and competing digital devices dampens growth

As well as recording negative retail value sales at constant 2021 prices across the forecast period, e-readers are expected to continue recording an ongoing volume decline. The use of e-readers in Argentina is not widespread, and this is not set to change across the forecast period.