Although the impact of the iPod brand was significant, as discussed above, Sony has been the leader in portable multimedia players for the last decade, and now the iPod has been discontinued, it will naturally maintain this position moving forward. Although iPod was the king in casualising music, Sony went down the route of making its products versatile.
After seeing double-digit retail volume growth in 2020, driven by home seclusion during the pandemic, e-readers saw falling sales in 2021-2022, and this trend is set to continue in 2023. However, e-readers are considered to be better for the eyes than smartphones and tablets, due to the use of e-ink, and they have a long battery life – these are still unique selling points of e-readers compared with smartphones and tablets.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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