The average unit price of portable media players increased fairly strongly from around 2015, and it doubled between 2017 and 2022 in current terms. One reason was the weakening of iPod, and Apple discontinuing inexpensive models such as the iPod Shuffle and iPod Nano.
E-readers saw an increase in its volume sales in 2020, due to home seclusion as a result of the COVID-19 pandemic. However, the momentum did not last long, with 2021 returning to decline, and the fall in sales set to continue in 2022.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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