Portable players is expected to see a strong performance in Germany in 2021, but solely due to the dynamic performance of wireless speakers. E-readers, portable multimedia players and other portable media players are all set to see retail volume declines, despite the pandemic and its positive implications on sales of various consumer electronics.
In 2021, almost every 10th German consumer is expected to purchase a new wireless speaker, either upgrading an old model or buying an additional device for their home. Wireless speakers is expected to see such strong growth as these are increasingly used as an all-in-one solution in German households, given the increased quality and features newer models possess.
Most movements within portable players in Germany are taking place in wireless speakers. Within this category, non-smart speakers are mostly led by Sony and Sonos.
Portable players is expected to maintain retail volume growth in the forecast period. However, flexibility will play a growing role for German consumers in the coming years, which will lead to decline for most categories.
Over the forecast period, e-readers is expected to decrease even further in retail volume terms, with the rate of decline even expected to gradually accelerate. Considering that not even the pandemic provided a relevant push, sales of e-readers are likely to continue to fall, never regaining the level of sales seen in the introductory years in Germany.
Wireless speakers is expected to continue to increase over the forecast period and be the only driver of retail volume sales in portable players in Germany. Wireless and smart solutions are still in the process of evolving in Germany but are expected to expand further.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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