In the forecast period, wireless players will continue to secure sales growth for overall portable players, even though volume sales of e-readers are expected to shrink by about half over this period. The situation is just as dire for portable media players, as sales in this category will increasingly be eroded due to the fact that smartphones are now better-suited as media players than these devices.
E-readers is projected to continue to see sales declines over the forecast period, as the ongoing substitution of this category with smartphones and tablets will make it difficult to maintain its attractiveness. It is expected that e-readers in Germany will continue to see falling sales, with double-digit declines expected throughout the forecast period, becoming an ever-shrinking and niche category.
In line with trends over the review period, demand for all categories other than wireless speakers is set to decline sharply, while wireless speakers will experience strong growth. This development goes hand in hand with the overall trend that households are tending to consume media content in a portable context.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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