Retail constant value sales of wireless speakers will continue to expand rapidly – more than trebling during the forecast period as a whole. The increased use of smartphones and streaming services will play an important role in this.
While appliances and electronics specialists dominate the distribution of portable players, e-commerce steadily grew in importance over the course of the review period, with pandemic restrictions serving to accelerate this trend. With younger consumers in particular increasingly comfortable buying portable players from such e-commerce marketplaces as Lazada and Shopee, appreciating the convenience, broad product offer and value for money offered by this channel, e-commerce will continue to grow in popularity during the forecast period.
Smart wireless speakers are finding strong appeal among young consumers who like the novelty of these products, while the rise of the internet of things also points towards a bright future for them. As more housing developers adopt smart homes into their new housing developments to cater to younger homeowners, this should help fuel demand for smart wireless speakers.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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