Retail sales of wireless speakers will continue to expand in constant value terms (2023 prices) during the forecast period, with the increased use of smartphones and streaming services playing an important role. Wireless speakers are finding strong appeal among young consumers, who like the novelty, aesthetic design and portability of these products.
Volume sales of e-readers are expected to contract further during the five years to 2028, although the rate of decline will decelerate as the forecast period progresses. This will be partially attributable to the presence of e-book mobile apps, which allow consumers to read digital books on their smartphones and tablets, without needing to invest in an e-reader.
While appliances and electronics specialists will dominate the distribution of portable players, e-commerce is expected to grow in importance over the course of the forecast period. With younger consumers in particular increasingly comfortable buying portable players from e-commerce marketplaces such as Lazada and Shopee, thanks to the convenience, broad product offer and value for money offered by this channel, e-commerce will continue to grow in popularity.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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