While there is general awareness of voice technology in speakers, especially among the younger generation, basic tasks remain the norm in terms of usage. However, there are growing capabilities in smart artificial intelligence (AI) and people are now learning about controlling smart devices in their homes, along with other more advanced features.
The proportion of sales coming from e-commerce platforms is set to increase over the forecast period. Manufacturers are striving to shift a large base of their consumers towards online platforms, through their own websites and e-commerce marketplace flagship stores.
Wireless speakers are expected to be the key driver of growth for the category of portable players over the forecast period, supported by the continued demand of computer and peripherals, as well as mobile phones, which are often used alongside wireless speakers. Consumers often start their purchases with cheaper wireless speakers, but then tend to upgrade to more premium products as their incomes rise and thus can help sustain demand in the future.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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