Retail sales of portable multimedia players will continue to plummet during the five years to 2028, although the rate of decline will slow as the forecast period progresses, leaving only high-end, premium products serving a niche consumer base. Manufacturers will increase their investment in popular features such as voice control, noise cancellation and multi-room technology, in a bid to remain relevant and up-to-date.
Sales of e-readers meanwhile, will remain negligible, as the reading culture in Thailand is still centred around physical books. Moreover, with few publishers investing in providing material for e-readers in the Thai language, this will make it difficult for consumers to access their favourite books electronically.
Wireless speakers will continue to see positive, albeit slower volume growth over the forecast period, in line with the increasing maturity of the market. These products are finding strong appeal among local consumers, who are seeking convenient and portable audio solutions.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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