Portable players has a highly gloomy outlook as all categories are expected to see retail volume sales decline through the forecast period. Retail volume sales are predicted to remain high in wireless speakers, with relatively modest, and slowing, decreases anticipated year-on-year in the forecast period.
For many consumers, wireless speakers has developed from category of fun gadgets for on-the-go use to their main source for listening to music, even at home. At the same time, the demand for sound quality keeps increasing, along with the willingness of consumers to spend money on better quality wireless speakers.
Harman Deutschland’s JBL brand is well placed to increase its retail volume lead in portable players in the forecast period, due to its strong reputation in wireless speakers. The brand has become synonymous with the category, especially with a younger audience.
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