Wireless speakers is the only sub-category showing positive growth in portable players in 2021, following the trend seen since 2014-2015. This is partly attributed to the fact that wireless speakers only became notable in Colombia since 2013-2014, thus the sub-category has been on an upwards trajectory.
E-readers was previously the sub-category which was maintaining positive growth figures in portable players, having appeared in Colombia in 2009-2010 and showing triple-digit growth. By this time, the other sub-categories (consisting of portable media players) were already in decline, thus positive growth was solely attributed to e-readers.
Considering the dynamics seen in portable players, it is clear that companies are concentrating their efforts on the best-selling devices, namely wireless speakers. Within this, competition is intense as brands vie for attention.
Brand Sonos, in wireless speakers, is a new official launch in Colombia, set to heighten competition even further over the forecast period. Offering connected, smart, home sound systems, the brand is an innovator in sound technology with an excellent reputation in the countries where it is present.
Portable media players will continue to struggle over the forecast period, due to ongoing competition from smartphones and electronic wearables. As seen, sales of portable players such as iPods and MP3 or MP4 devices have been plummeting, as consumers are increasingly turning to multi-functional devices for both ease of use and cost-saving purposes.
New launches in portable players will be within wireless speakers and based on enhanced connectivity and sound quality, as brands continue to vie for consumer attention and stand out from the crowd. Within this, some polarisation is expected, between the niche afficionado consumer audience who seeks the latest must-have premium products, and budget-conscious consumers who seek to add such devices to their homes.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Portable Players industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Portable Players research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page