The evolution of wireless audio technology from connected bulky audio systems has helped the category to rapidly expand. Current home portable speakers are equipped with high sound quality and are available in a variety of modern and colourful designs manufactured to fit in any room with style and sizes depending on consumers’ needs.
Portable media players recorded a significant contraction over the review period as they are rapidly being replaced by smartphones and wearable electronics. The music industry has experienced a significant technological change.
Globally, the development of artificial intelligence in wireless speakers is already evident, however products such as Amazon Echo, Google Home and Apple’s HomePod have not been officially released in Colombia due to the fact that the interface is activated and controlled by voice commands in English and does not include the Spanish language. New smart wireless speakers’ releases from relevant players such as Sony and Samsung are expected to be seen in the upcoming years boosting not only sales growth but also moving towards the development of home automation.
The more visible brands of wireless speakers, Bose, Sony and JBL, are well established and known for offering products of good quality, with impeccable design and functionality at different prices to target both those with budget constraints and consumers looking for higher-quality items at higher prices. Sound quality for these brands becomes an essential for a better audio experience.
International brands Apple and Sony remain active in portable players but neither have introduced new product developments with significant changes in features or design. While JBL has increased its presence in most electronics and appliance specialist retailers, distribution has decreased for Apple and Sony with fewer retailers carrying portable players in their portfolios and having fewer familiar brands.
Kindle is the leading brand of e-reader although its distribution in Colombia is limited to small-sized importers. Kindle is usually imported directly by interested consumers purchased from Amazon who assume the delivery costs.
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Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Colombia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Electronics market research database.