Portable players is set to maintain retail volume growth throughout the forecast period in South Korea, but as seen at the end of the review period, growth is expected to be driven purely by rising demand for wireless speakers. Wireless speakers are appreciated by consumers, as these devices allow them to enjoy music freely, either around the home or outside the home.
Competition between the three leading telecommunications companies is also expected to contribute to growth in wireless speakers in the forecast period. These players are expected to continue their launches of upgraded AI wireless speakers, to solidify their already leading household penetration over electronics manufacturers and to grow themselves as total smart home service providers.
E-readers is set to maintain its retail volume decline in the forecast period, partly because it faces increasing competition from audiobooks, which can easily be downloaded onto smartphones or other mobile devices. A few platforms are growing notably in South Korea, each of which promotes unique selling points (USPs).
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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