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Country Report

Portable Players in

Portable Players in South Korea

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Continued development of smart speakers and increasing number of competitors in wireless speakers

Smart speakers is expected to consistently record positive growth, thereby increasing the sales of wireless speakers. Typical smart speakers tend to be used mostly for delivering only sound and are controlled by a voice assistant system.

Rising e-book sales boosting growth in e-readers

With e-book sales continuing to grow in South Korea, this is supporting sales of e-readers in the country. While not all book publishing companies produce everything they print in digital format, the range of subjects covered by e-books still continues to widen, with internet cartoons becoming a substantial market area, for example.

Electronics and appliance specialist retailers and internet retailing dominate distribution

Smart speakers are mostly produced by three major telecommunications companies, meaning that consumers largely have access to these players’ speakers at their retail shops. If consumers use specific smartphone plans with their family members then they tend to be offered a high percentage of price discounts and free smart speakers.

COMPETITIVE LANDSCAPE

Smart speakers leader KT Corp continues to head up portable players

KT Corp continued to lead portable players as a whole because of its large sales of smart speakers. KT is consistently developing new smart speaker technology, for example its speaker with 11.

Domestic players are the main producers of AI speakers

Major AI speaker producers like KT, LG Uplus, SK Telecom, Kakao Corp and Naver Corp led portable players because of the strong sales of wireless speakers. The first three players are telecommunications companies, which were promoting 5G technology and developing smart speaker functions, with these firms seen as leading technology companies in South Korea.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES (FAQS ABOUT SAMPLES):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in South Korea?
What are the major brands in South Korea?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in South Korea - Category analysis

HEADLINES

PROSPECTS

Continued development of smart speakers and increasing number of competitors in wireless speakers

Rising e-book sales boosting growth in e-readers

Electronics and appliance specialist retailers and internet retailing dominate distribution

COMPETITIVE LANDSCAPE

Smart speakers leader KT Corp continues to head up portable players

Domestic players are the main producers of AI speakers

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2014-2019
Table 2 Sales of Portable Players by Category: Value 2014-2019
Table 3 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 4 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 6 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 7 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 9 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Consumer Electronics in South Korea - Industry Overview

EXECUTIVE SUMMARY

Premiumisation and innovation to combat slowing volume growth rates

Technology the key to maintaining growth

Increasing market power of domestic players

Electronics and appliance specialist retailers continues to lose share to internet retailing

More innovation expected but slower growth expected than in the review period

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Portable Players in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Continued development of smart speakers and increasing number of competitors in wireless speakers

Rising e-book sales boosting growth in e-readers

Electronics and appliance specialist retailers and internet retailing dominate distribution

COMPETITIVE LANDSCAPE

Smart speakers leader KT Corp continues to head up portable players

Domestic players are the main producers of AI speakers

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

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Table of Contents

Portable Players in South Korea - Category analysis

HEADLINES

PROSPECTS

Continued development of smart speakers and increasing number of competitors in wireless speakers

Rising e-book sales boosting growth in e-readers

Electronics and appliance specialist retailers and internet retailing dominate distribution

COMPETITIVE LANDSCAPE

Smart speakers leader KT Corp continues to head up portable players

Domestic players are the main producers of AI speakers

CATEGORY DATA

Consumer Electronics in South Korea - Industry Overview

EXECUTIVE SUMMARY

Premiumisation and innovation to combat slowing volume growth rates

Technology the key to maintaining growth

Increasing market power of domestic players

Electronics and appliance specialist retailers continues to lose share to internet retailing

More innovation expected but slower growth expected than in the review period

MARKET DATA

SOURCES

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