Demand for wireless speakers is expected to continue to rise over the forecast period in South Korea. Wireless speakers are appreciated by consumers, as these devices allow them to enjoy music freely, either around the home or outside.
Despite a growing interest in e-readers from younger consumers, especially during the pandemic, and predictions for this category to record much lower declines over the forecast period compared to the review period, e-readers is set to face increasing competition from audiobooks, which can easily be downloaded onto smartphones or other mobile devices. Audiobooks are evolving by addressing developments in artificial intelligence and the subscription model.
Portable multimedia players is set to experience further significant declines as these devices are perceived as outdated with consumers increasingly using smaller digital devices that offer greater functionality such as smartphones that stream music through wireless speakers. Nevertheless, the concept of retro marketing (or “Newtro” – New+Retro), whereby older technology or products are reinterpreted to offer a new twist in an attempt to appeal to nostalgic generations or younger consumers, including millennials or Generation Z, who are open to new experiences, can offer some sales potential.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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