Portable media players will continue to show a sharp decline in retail volume terms and it is expected that by the end of the forecast period the category will no longer exist in the market aside from second-hand items and old stock. The cannibalisation process of the category started years ago with the popularisation and improvement of smartphones and streaming services.
While all other areas of portable players will likely continue to decline throughout the forecast period there will likely remain a healthy demand for wireless speakers. While portable media player and e-readers will continue to display a substantial decline in retail volume sales during the forecast period, as smartphones continue to cannibalise these categories, wireless speakers will continue exhibiting growth, especially with the increasing demand of smart speakers.
Retail e-commerce accounts for a fifth of retail volume sales of portable media players during 2023, showing a slight increase in its share over 2022. The increasing importance of e-commerce for sales in this category is mainly due to the growing demand for wireless speakers, including smart speakers.
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Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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