Retail constant value sales of portable players will continue to decline throughout the forecast period. However, there will be a sharp divergence between wireless speakers and the rest of the category.
Portable media players will continue to post a steeper rate of decline than e-readers in retail volume terms during the forecast period – with retail volume sales set to drop more than half – as they are even more vulnerable to cannibalisation by smartphones. This cannibalisation will only intensify with the gradual adoption of 5G-compatible smartphones in Spain, the ongoing migration of consumers to streaming media.
E-commerce accounted for just over a fifth of retail volume sales of smart speakers during 2022, and it will continue to grow in importance as a distribution channel for portable players during the forecast period. The pandemic has helped to make local consumers more comfortable shopping online, and a growing number of specialist electronics and appliances retail chains now offer e-commerce as they shift towards an omnichannel model in an effort to counter the competitive threat posed by e-commerce marketplaces like Amazon.
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Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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