Strong sales growth of wireless speakers is expected to persist over the forecast period, as low penetration across the country offers great scope for expansion. Growth is set to be boosted by remote workers searching for audio options at home, driving demand for better audio options for Zoom meetings and improved work experiences.
Ranked second in terms of retail volume share in the category, demand for portable players is set to continue declining over the forecast period, as the multifunctionality of smartphones continues to attract consumers, leading to the redundancy of MP3s and other portable music players. Additionally, the rising popularity of music streaming apps such as Spotify and Apple Music is also anticipated to negatively impact demand for portable players, while the cease in production of the iPod in 2022 will be to the detriment of the category going forward.
As consumer electronics in South African continues to evolve at a rapid pace, innovation is anticipated to be a key driving factor for sales over the forecast period. This will be supported by consumers seeking tech products that are both sleek and fashionable, whilst also offering unique features that maintain consumer interest.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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