Portable players includes categories which are based on outdated technology, such as portable multimedia players and other portable media players, and these have therefore not been able to compete against smartphones. These categories are expected to continue to decline in the forecast period.
E-readers is expected to enjoy limited new sales in the forecast period. This is because of their discretionary nature and competition from other devices.
Consumers’ interest in looking for deals and discounts, along with the convenience of shopping online, is expected to help drive sales via e-commerce in the forecast period. Realising consumers’ affinity for and comfort with e-commerce, several brands have expanded their portfolios online.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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