The forecast period is expected to see a growing number of Australians opting for smart home devices as they become increasingly aware of the benefits of IoT technology. Thus, wireless speakers with voice assistants are expected to become a common feature in smart homes, as they offer consumers a gateway to IoT home technology.
Due to the challenging economic environment in Australia it is likely that sales of wireless speakers will become increasingly polarised. At one end of the market there is likely to be a growing demand for products which offer increasingly advanced features and improved sound quality while at the other end of the spectrum there are likely to be a growing range of low-priced entry-level products targeting lower-income consumers.
There is seemingly little appetite remaining for e-readers in Australia with the category projected to continue recording heavy losses over the forecast period. Younger consumers generally use their smartphones and tablets for reading and see little need for a separate device while many older consumers still prefer to read paper books.
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