Connected devices are gaining traction amongst Australian consumers with wireless speakers driving the strong growth in 2021. Since leading smartphone brands such as Apple, Samsung, and Google removed the headphone jack from their products, there has been an increase in demand for wireless technology.
E-readers have been in decline for several years as most younger consumers are happy to read on their smartphones and tablets and see no need to purchase an e-reader. However, many older consumers continue to choose e-readers for viewing books, articles, and magazines.
Wireless speakers is the only category within portable players to experience growth in the review period and to expect further increases in the forecast period. This because the functionality and features of such products target a younger consumer base that prioritises portability and convenience; sound quality is not their main priority.
Ingram Micro Holdings will continue to see another year of strong value growth thanks to its JBL brand showing a particularly strong performance. After the success of its Xtreme 3 portable Bluetooth speaker, JBL decided to release Xtreme 4 which boasts Original Pro Sound and 15-hours of playtime.
Over the forecast period, wireless speakers will continue to be popular amongst Australian consumers and see volume and value growth. Despite increasing caution in terms of spending, consumers will continue to invest in wireless speakers as manufacturers continue to launch new and innovative products.
Wireless speaker technology is set to continue seeing innovations in the forecast period to meet consumers’ increasing demands and grow volume sales. Multi-room technology will be particularly important in continuing to shape new product developments in the category.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Portable Players industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Portable Players research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page