The ongoing impact of COVID-19 in Norway is predicted to result in a double-digit decline for portable players in 2021. This decline will be the result of increased price sensitivity throughout the country, with increasing financial insecurity encouraging consumers to focus on purchases of essential goods.
High volume sales of wireless speakers in the latter years of the review period were driven by novelty purchases of, for example, voice-controlled wireless speakers. Alphabet Inc is set to extend its lead in portable players in 2021, following the launch Google Home and Google Home Mini in smart wireless speakers.
Low volume sales and a year-on-year decline for e-readers is discouraging entry to the category and furthering consolidation. Kindle (Amazon) is set to remain dominant in e-readers in 2021, thanks to consumer familiarity with the brand and incremental upgrades, such as Kindle Paperwhite 4.
Despite COVID-19 restrictions loosening in Norway and consumers expected to return to pre-pandemic shopping levels across the forecast period, portable players is set to continue to record volume decline in the coming years as ongoing economic fragility fuels price sensitivity among the local population. Moreover, smartphones will continue to develop in terms of audio and video functionality, thereby rendering portable media players increasingly obsolete.
E-readers will continue to record a volume decline across the full forecast period. This will be the consequence of increased price sensitivity and substitution with devices such as smartphones and tablets.
Wireless speakers is expected to remain the best performing subcategory within portable players across the forecast period, and the only area to record growth. Volume growth will be aided by a return to in-store shopping habits as the pandemic recedes.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Portable Players industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Portable Players research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page