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Country Report

Portable Players in

Portable Players in Norway

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales fall during the COVID-19 lockdown, as staying indoors leaves consumers with a reduced need for portable goods

The outbreak of COVID-19 in Norway is predicted to result in a double-digit decline in volume growth for 2020, compared to volume growth of 3% in 2019. 2020 is expected to see a decrease in growth for each product, with wireless speakers moving from positive growth in 2019 to a negative decline for the year.

Wireless speakers benefit from offering convenient, portable solutions; however, the outbreak of COVID-19 stifles growth in 2020

The already high penetration rate of smartphones in Norway and the wide use of music streaming apps, especially Spotify, allows for growth in wireless speakers. Norwegians are increasingly replacing media player docks with wireless speakers, which allow the use of the smartphone for other purposes while streaming music.

Alphabet retains its lead thanks to Google Home, as Amazon loses share to PocketBook

Alphabet Inc extended its lead in 2020, following the launch Google Home and Google Home Mini in smart wireless speakers, with Norwegian language support in October 2018. These launches have introduced a larger share of households to wireless speakers and the benefits and possibilities offered by voice control.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Norway?
What are the major brands in Norway?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales fall during the COVID-19 lockdown, as staying indoors leaves consumers with a reduced need for portable goods

Wireless speakers benefit from offering convenient, portable solutions; however, the outbreak of COVID-19 stifles growth in 2020

Alphabet retains its lead thanks to Google Home, as Amazon loses share to PocketBook

RECOVERY AND OPPORTUNITIES

Volume growth will remain in decline, as price-sensitivity and the competition from smartphones impacts sales of portable players

Wireless speakers have the best opportunity to drive innovation, recording the bulk of sales across the forecast period

E-readers record a continued volume decline over the forecast period, challenged by the competition from smartphones, as well as physical and audio books

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2015-2020
Table 2 Sales of Portable Players by Category: Value 2015-2020
Table 3 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 4 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 6 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 7 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 9 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Consumer Electronics in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Portable Players in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales fall during the COVID-19 lockdown, as staying indoors leaves consumers with a reduced need for portable goods

Wireless speakers benefit from offering convenient, portable solutions; however, the outbreak of COVID-19 stifles growth in 2020

Alphabet retains its lead thanks to Google Home, as Amazon loses share to PocketBook

Overview

Why buy this report?

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Want to find out more about this report?

Table of Contents

Portable Players in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales fall during the COVID-19 lockdown, as staying indoors leaves consumers with a reduced need for portable goods

Wireless speakers benefit from offering convenient, portable solutions; however, the outbreak of COVID-19 stifles growth in 2020

Alphabet retains its lead thanks to Google Home, as Amazon loses share to PocketBook

RECOVERY AND OPPORTUNITIES

Volume growth will remain in decline, as price-sensitivity and the competition from smartphones impacts sales of portable players

Wireless speakers have the best opportunity to drive innovation, recording the bulk of sales across the forecast period

E-readers record a continued volume decline over the forecast period, challenged by the competition from smartphones, as well as physical and audio books

CATEGORY DATA

Consumer Electronics in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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