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Country Report

Portable Players in

Portable Players in Norway

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Launch of Google Home and Google Home Mini with Norwegian language support broadens appeal of wireless speakers

The already high penetration rate of smartphones in Norway and the wide use of music streaming apps, especially Spotify from neighbouring Sweden, caused the sales growth of wireless speakers to exceed that of smartphones in 2019. Norwegians are increasingly replacing media player docks with wireless speakers, which allow the use of the smartphone for other purposes while streaming music.

Popularity of smartphones leads to ongoing switch from portable players

Smartphone ownership negates the need to purchase a separate portable media players. As such, smartphones are making MP3 players, portable CD players, portable minidisc players and portable radios obsolete.

Paper books and digital audio books preferred over e-readers

Tablets and larger screen smartphones are increasingly being used as substitutes for e-readers. Moreover, hectic, on-the-go lifestyles mean digital audio books are often preferred over e-books that have to be read.

COMPETITIVE LANDSCAPE

Alphabet extends lead in 2019 thanks to launch of Google Home

Alphabet Inc extended its lead in this category following the extremely successful launch of Google Home and Google Home Mini in smart wireless speakers with Norwegian language support in October 2018. These launches have introduced a larger share of households to wireless speakers and the benefits and possibilities offered by voice control.

Google Home deprives local players of opportunities

Compatibility problems and a lack of availability of the whole experience offered by products such as Alexa or Google Home previously hindered their development in Norway. However, in response to consumer interest in these types of devices, the launch of Google Home and Google Home Mini with Norwegian language support in October 2018 is likely to close the gap local players could have filled through systems compatible with local consumers’ needs.

Amazon increasingly challenged by PocketBook

Low volume sales and a year-on-year decreasing trend for e-readers is discouraging entry to the category and maintaining consolidation. In 2019, Kindle (Amazon) remained the leader in e-readers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Norway?
What are the major brands in Norway?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Norway - Category analysis

HEADLINES

PROSPECTS

Launch of Google Home and Google Home Mini with Norwegian language support broadens appeal of wireless speakers

Popularity of smartphones leads to ongoing switch from portable players

Paper books and digital audio books preferred over e-readers

COMPETITIVE LANDSCAPE

Alphabet extends lead in 2019 thanks to launch of Google Home

Google Home deprives local players of opportunities

Amazon increasingly challenged by PocketBook

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2014-2019
Table 2 Sales of Portable Players by Category: Value 2014-2019
Table 3 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 4 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 6 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 7 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 9 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Consumer Electronics in Norway - Industry Overview

EXECUTIVE SUMMARY

Volume decline, although value benefits from demand for sophisticated products

Sales shift as consumers demand mobility, connectivity and flexibility

Wide range of company strategies as players strive for sales growth

Despite rapid rise of internet retailing, specialists characterise distribution

Ongoing shifts ahead as consumers demand latest technology and more connected services

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Portable Players in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Launch of Google Home and Google Home Mini with Norwegian language support broadens appeal of wireless speakers

Popularity of smartphones leads to ongoing switch from portable players

Paper books and digital audio books preferred over e-readers

COMPETITIVE LANDSCAPE

Alphabet extends lead in 2019 thanks to launch of Google Home

Google Home deprives local players of opportunities

Amazon increasingly challenged by PocketBook

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

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Table of Contents

Portable Players in Norway - Category analysis

HEADLINES

PROSPECTS

Launch of Google Home and Google Home Mini with Norwegian language support broadens appeal of wireless speakers

Popularity of smartphones leads to ongoing switch from portable players

Paper books and digital audio books preferred over e-readers

COMPETITIVE LANDSCAPE

Alphabet extends lead in 2019 thanks to launch of Google Home

Google Home deprives local players of opportunities

Amazon increasingly challenged by PocketBook

CATEGORY DATA

Consumer Electronics in Norway - Industry Overview

EXECUTIVE SUMMARY

Volume decline, although value benefits from demand for sophisticated products

Sales shift as consumers demand mobility, connectivity and flexibility

Wide range of company strategies as players strive for sales growth

Despite rapid rise of internet retailing, specialists characterise distribution

Ongoing shifts ahead as consumers demand latest technology and more connected services

MARKET DATA

SOURCES

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