Ageing technology, maturity and the demand for multifunctional devices underpin the negative growth outlook for e-readers in the forecast period. In addition to retail volume sales, there is little space for per capita growth in the category.
Wireless speakers is expected to remain the best performing category within portable players across the forecast period, and the only area of retail volume or value (constant 2022 prices) growth. Retail volume growth is likely to be aided by a return to in-store shopping habits as the COVID-19 pandemic recedes.
Consistent with the review period, including 2022, trends, the demand for “other” portable media players is set to continue to fall sharply over the forecast period. The spike in sales of DAB radios caused by the switch to digital broadcasting in 2017 means that household feel less need to upgrade or purchase digital radios.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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