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Country Report

Portable Players in

Portable Players in Norway

14 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Streaming music on wireless speakers: the new hi-fi system

Wireless speakers are now living their own life. The already high penetration rate of smartphones in Norway and the wide use of music streaming apps, especially Spotify from neighbouring Sweden, have caused the sales of wireless speakers to exceed those of smartphones in 2017.

Goodbye FM radio, welcome DAB radio

The move from FM to digital broadcasting was complete in Norway in December 2017. The accompanying surge in volume sales of DAB radios is, however, not yet finished.

Paper books are still more popular than digital

E-readers are not common in Norway. According to statistics from the Norwegian Publishers association “Den Norske Forleggerforeningen”, only a quarter of the titles in Norwegian in shops are available digitally.

COMPETITIVE LANDSCAPE

Alexa and Google Home are not there yet

Compatibility problems and the lack of availability of the whole experience offered by products like Alexa or Google Home currently hinder their development in Norway. However, Norwegians have shown interest in these types of devices and local players could fill the gap by proposing systems compatible with the local environment.

E-reader revolution, PocketBook is Amazon’s challenger

In 2018, Amazon’s Kindle is still the leader in the e-reader category. This is not expected to change in the coming years, however the fast rise in 2017 of PocketBook’s devices will impact sales.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Norway?
What are the major brands in Norway?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Norway - Category analysis

HEADLINES

PROSPECTS

Streaming music on wireless speakers: the new hi-fi system

Goodbye FM radio, welcome DAB radio

Paper books are still more popular than digital

COMPETITIVE LANDSCAPE

Alexa and Google Home are not there yet

E-reader revolution, PocketBook is Amazon’s challenger

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2013-2018
Table 2 Sales of Portable Players by Category: Value 2013-2018
Table 3 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 4 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 6 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 7 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 9 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Consumer Electronics in Norway - Industry Overview

EXECUTIVE SUMMARY

A short-lived return to growth

Flexibility, mobility, and wireless

International brands dominate

Electronics and appliance specialists remain the dominant distribution channel

Niche growth and dying categories

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Portable Players in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Streaming music on wireless speakers: the new hi-fi system

Goodbye FM radio, welcome DAB radio

Paper books are still more popular than digital

COMPETITIVE LANDSCAPE

Alexa and Google Home are not there yet

E-reader revolution, PocketBook is Amazon’s challenger

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

Want to find out more about this report?

Table of Contents

Portable Players in Norway - Category analysis

HEADLINES

PROSPECTS

Streaming music on wireless speakers: the new hi-fi system

Goodbye FM radio, welcome DAB radio

Paper books are still more popular than digital

COMPETITIVE LANDSCAPE

Alexa and Google Home are not there yet

E-reader revolution, PocketBook is Amazon’s challenger

CATEGORY DATA

Consumer Electronics in Norway - Industry Overview

EXECUTIVE SUMMARY

A short-lived return to growth

Flexibility, mobility, and wireless

International brands dominate

Electronics and appliance specialists remain the dominant distribution channel

Niche growth and dying categories

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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