Most categories within portable players are expected to become niches over the forecast period, with the exception of wireless speakers. Smart speakers, in particular, will be the main driver of this growth – as seen with Google Home and Amazon Echo overtaking Bose.
Another threat to portable players is based on the fact that consumers getting increasingly aware of environmental concerns and are trying to minimise the number of devices they own where possible. A smartphone, for example, offers this multifunctionality, taking away potential growth potential of dedicated portable players, such as e-readers or portable media players.
E-commerce could surpass electronics and appliance specialist retailers to become the leading distribution channel for portable players during the forecast period. Compact and light, wireless speakers are particularly well suited to e-commerce, and manufacturers of smart speakers in particular are primarily focused on this channel.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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