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Learn moreSep 2020
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Although sales of portable players have been in heavy decline for years, with the notable exception of wireless speakers, the pandemic has reduced demand further in 2020, narrowing sales distribution and causing consumers to cut back significantly on discretionary purchases. However, despite the sharp fall in purchasing power, consumers will still spend money on products that offer convenience and value for money such as wireless speakers, albeit to a lesser extent.
Kobo remains the leading brand in e-readers in Canada in 2020, dominating sales in the category and remaining well ahead of the second-placed iconic Kindle device. Together, these two brands account for almost all sales of e-readers in Canada and this can be attributed primarily to the efforts of each brand to target older adults, who tend to be more avid readers than younger consumers.
Wireless speakers is the only category within portable players expected to grow in 2020, although volume sales will rise only very slightly. The major features and functionalities of these products appeal hugely to a young and mobile consumer base who are less interested in sound quality than they are in portability and convenience.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Portable Players industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
The Portable Players in Canada market research report includes:
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.