In the forecast period, the wireless speakers category is projected to register strong positive growth. The highly fragmented space offers an opportunity for new entrants to position products at lower price points and greater integration into smart home systems and devices.
2022 saw brands launching sleek, curved, smooth wireless speakers in a variety of neutral and colourful tones, differentiating their products through aesthetics. Amazon’s spherical Echo allows for equal distribution of sound, improving the listening experience for consumers.
In 2022, Amazon acquired Roomba, following Roomba’s advances in home-mapping technology in its robotic vacuum cleaners. This acquisition aligns with Amazon’s strategy of expansion through acquisition and its focus on the evolution of the smart home.
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