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Country Report

Portable Players in

Portable Players in Canada

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

E-readers remains under pressure from smartphones and consumer preferences

The advent of bigger and better smartphones continued to compromise the performance of e-readers in Canada in 2019. Consumers are finding it increasingly acceptable to read books on their smartphones and significant increases in the numbers of Canadians using their phones for this purpose were registered towards the end of the review period.

Smart speakers the one bright spot in portable players

Smart speakers was the one portable players category to register positive sales growth in 2019 as the major features and functionalities of these products appealed hugely to a young and mobile consumer base who are less interested in sound quality than they are in portability and convenience. Companies have responded to the dynamic growth being seen in the category by focusing on offering highly efficient smart speakers that are portable and offer a range of connection options.

Future growth in wireless speakers to be tied to the rise of voice operated assistants

The emergence of voice-triggered virtual assistants was one of the most prominent consumer trends of 2019. Rising numbers of Canadians are increasingly reliant on voice searches and virtual assistants to help them manage their hectic lifestyles.

COMPETITIVE LANDSCAPE

Kobo and Kindle dominate E-reader sales due to familiarity and compatibility

Kobo remained the leading player in E-readers in Canada in 2019, dominating sales in the category and remaining well ahead of second-placed Amazon with its iconic Kindle device. Together, these two companies account for almost all sales of e-readers in Canada and this can be attributed primarily to the efforts of each brand to target older adults, who tend to be more avid readers than younger consumers.

Barnes & Noble continues to struggle as sales of its Nook e-reader continue to fall

Barnes & Noble remained a very minor player in e-readers in 2019 as sales of its Nook device continued to decline towards vanishing point. Barnes & Noble’s new CEO Demos Parneros had previously stated that the company would continue to focus on generating higher sales of the Nook e-reader and the company has also stated that current sales declines are manageable.

Voice-activated personal assistants to continue boosting growth in wireless speakers

Autumn 2017 saw the launch of Google Home in Canada, followed closely by Amazon’s launch of Amazon Echo in early December 2017. This placed each of these tech giants well ahead of Apple and its HomePod, the launch of which failed to occur during December 2017.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Canada?
What are the major brands in Canada?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Canada - Category analysis

HEADLINES

PROSPECTS

E-readers remains under pressure from smartphones and consumer preferences

Smart speakers the one bright spot in portable players

Future growth in wireless speakers to be tied to the rise of voice operated assistants

COMPETITIVE LANDSCAPE

Kobo and Kindle dominate E-reader sales due to familiarity and compatibility

Barnes & Noble continues to struggle as sales of its Nook e-reader continue to fall

Voice-activated personal assistants to continue boosting growth in wireless speakers

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2014-2019
Table 2 Sales of Portable Players by Category: Value 2014-2019
Table 3 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 4 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 6 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 7 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 9 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Consumer Electronics in Canada - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics under pressure from maturity and the rising cost of living

Connectivity, 5G and IoT the key to generating positive sales

Global industry leaders remain in the top positions in Canada

Electronics and appliance specialists remains the dominant retail channel

Further sales declines expected as 5G, personal voice assistants and wireless technology come to the fore

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Portable Players in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

E-readers remains under pressure from smartphones and consumer preferences

Smart speakers the one bright spot in portable players

Future growth in wireless speakers to be tied to the rise of voice operated assistants

COMPETITIVE LANDSCAPE

Kobo and Kindle dominate E-reader sales due to familiarity and compatibility

Barnes & Noble continues to struggle as sales of its Nook e-reader continue to fall

Voice-activated personal assistants to continue boosting growth in wireless speakers

Overview

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SAMPLES (FAQS ABOUT SAMPLES):

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Table of Contents

Portable Players in Canada - Category analysis

HEADLINES

PROSPECTS

E-readers remains under pressure from smartphones and consumer preferences

Smart speakers the one bright spot in portable players

Future growth in wireless speakers to be tied to the rise of voice operated assistants

COMPETITIVE LANDSCAPE

Kobo and Kindle dominate E-reader sales due to familiarity and compatibility

Barnes & Noble continues to struggle as sales of its Nook e-reader continue to fall

Voice-activated personal assistants to continue boosting growth in wireless speakers

CATEGORY DATA

Consumer Electronics in Canada - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics under pressure from maturity and the rising cost of living

Connectivity, 5G and IoT the key to generating positive sales

Global industry leaders remain in the top positions in Canada

Electronics and appliance specialists remains the dominant retail channel

Further sales declines expected as 5G, personal voice assistants and wireless technology come to the fore

MARKET DATA

SOURCES

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