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Country Report

Portable Players in

Portable Players in Canada

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Pandemic pushes sales down further but damage already done by smartphones

Although sales of portable players have been in heavy decline for years, with the notable exception of wireless speakers, the pandemic has reduced demand further in 2020, narrowing sales distribution and causing consumers to cut back significantly on discretionary purchases. However, despite the sharp fall in purchasing power, consumers will still spend money on products that offer convenience and value for money such as wireless speakers, albeit to a lesser extent.

E-readers remains highly controlled by Kobo and Kindle

Kobo remains the leading brand in e-readers in Canada in 2020, dominating sales in the category and remaining well ahead of the second-placed iconic Kindle device. Together, these two brands account for almost all sales of e-readers in Canada and this can be attributed primarily to the efforts of each brand to target older adults, who tend to be more avid readers than younger consumers.

Lower prices help keep wireless speakers growing

Wireless speakers is the only category within portable players expected to grow in 2020, although volume sales will rise only very slightly. The major features and functionalities of these products appeal hugely to a young and mobile consumer base who are less interested in sound quality than they are in portability and convenience.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Canada?
What are the major brands in Canada?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Canada - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic pushes sales down further but damage already done by smartphones

E-readers remains highly controlled by Kobo and Kindle

Lower prices help keep wireless speakers growing

RECOVERY AND OPPORTUNITIES

Smart speakers to carry the portable players category

Virtual assistants are the talk of the industry

E-readers to slip further down consumer preferences

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2015-2020
Table 2 Sales of Portable Players by Category: Value 2015-2020
Table 3 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 4 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 6 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 7 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 9 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Consumer Electronics in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Prices tumble amid loss of purchasing power

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Portable Players in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Pandemic pushes sales down further but damage already done by smartphones

E-readers remains highly controlled by Kobo and Kindle

Lower prices help keep wireless speakers growing

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

Want to find out more about this report?

Table of Contents

Portable Players in Canada - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic pushes sales down further but damage already done by smartphones

E-readers remains highly controlled by Kobo and Kindle

Lower prices help keep wireless speakers growing

RECOVERY AND OPPORTUNITIES

Smart speakers to carry the portable players category

Virtual assistants are the talk of the industry

E-readers to slip further down consumer preferences

CATEGORY DATA

Consumer Electronics in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Prices tumble amid loss of purchasing power

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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