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Learn moreSep 2020
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The outbreak of COVID-19 in Sweden is expected to result in a double-digit decline in volume growth for 2020, whereas volume growth in 2019 was positive, at 3%. This is driven by a deepening of declines for e-readers and portable media players, while wireless speakers will also move from 12% positive volume growth in 2019, to an 8% decline in 2020.
Throughout the review period, wireless speakers have been recording a healthy performance, being the only area to record positive volume growth in 2019. Household demands for convenience, flexibility, portability and wireless goods were the key growth driver for wireless speakers.
The launch of Google Home and Google Home Mini (Alphabet Inc) with Swedish language support in the second half of 2018 achieved huge sales success for the player, which lead to double-digital volume growth an increase in market share in 2019. However, in 2020, the player is expected to reduce its share.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Portable Players industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Portable Players in Sweden market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.