Overall, retail volume sales of portable players are set to decline in Sweden over the forecast period. Consumers are becoming more cautious of their spending due to economic pressures while they are also increasingly turning to multifunctional products that offer greater day-to-day convenience.
Continuing the pattern seen over the review period, e-readers is predicted to continue declining over the forecast period, with price-sensitivity among consumers and the ongoing substitution trend expected to prove unfavourable for category sales. It is unlikely that e-readers will return to growth in Sweden as these devices are increasingly considered redundant among the local population.
Wireless speakers is projected to see only moderate growth in retail volume terms over the forecast period. This is linked to the growing maturity of the category with many consumers having already invested in a set of wireless speakers.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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