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Country Report

Portable Players in

Portable Players in Sweden

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Importance of design aesthetics to Swedish consumers influences developments in wireless speakers

Wireless speakers saw a continued healthy performance in the portable players category in 2019. There is interplay between wireless speakers and home furnishings, especially with respect to design and practical space-saving solutions.

Multi-room audio concept increasingly attracts consumers

Multi-room audio – the ability to listen to audio in several rooms – is the current buzzword shaping new product developments in wireless speakers. Retailers report that interest in multi-room audio is growing, with consumers becoming increasingly informed, and actively seeking in-store product demonstrations.

E-readers suffer competition from both sides of the digital page

A negative outlook remains for e-readers in Sweden, with the category set to see continued decline over the forecast period. This is due to two factors: first is the continued and sizeable household preference for paper books rather than their electronic alternatives; the second is substitution of dedicated e-readers with alternative devices such as smartphones and tablets, penetration of which is already high.

COMPETITIVE LANDSCAPE

Swedish language support key for Google Home and Amazon Echo

The launch of Google Home and Google Home Mini (Alphabet Inc) with Swedish language support in the second half of 2018 achieved huge sales success. The electronics and appliance specialist retailer Elgiganten stated that these represented its top-selling products in December 2018.

HomePod may struggle to take a bite of the apple, iPod suffers erosion by smartphones

Apple’s volume share declined in 2019, but it is likely that the global giant will regain this lost share following the launch of its Apple HomePod. The product is anticipated to immediately appeal to Sweden’s strong base of Apple enthusiasts, but beyond initial enthusiasm among early adopters, a strong increase in volume sales could be difficult to achieve given its late entry into an already crowded space.

Zound gets the blues as Marshall amp products lose volume

Zound Industries International AB is a leading domestic player in wireless speakers. The company’s standing in this category can be attributed to the deliberate positioning of its Marshall range – a brand licensed from the British company Marshall Amplification, and mimicking the appearance of Marshall’s iconic guitar amplifiers – as a lifestyle brand.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Sweden?
What are the major brands in Sweden?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Sweden - Category analysis

HEADLINES

PROSPECTS

Importance of design aesthetics to Swedish consumers influences developments in wireless speakers

Multi-room audio concept increasingly attracts consumers

E-readers suffer competition from both sides of the digital page

COMPETITIVE LANDSCAPE

Swedish language support key for Google Home and Amazon Echo

HomePod may struggle to take a bite of the apple, iPod suffers erosion by smartphones

Zound gets the blues as Marshall amp products lose volume

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2014-2019
Table 2 Sales of Portable Players by Category: Value 2014-2019
Table 3 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 4 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 6 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 7 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 9 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Consumer Electronics in Sweden - Industry Overview

EXECUTIVE SUMMARY

Swedish consumers demand convenience, functionality and portability

Smartphones see replacement cycles lengthen due to high prices and limited new functionality in updated models

With global multinationals dominant, some players bet on targeting specific groups

Price and sustainability issues boost second-hand demand, smaller players squeezed out of bricks and mortar retailers

Proposed environmental tax hike could impact prices, cashless payments set to continue gaining importance

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Portable Players in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Importance of design aesthetics to Swedish consumers influences developments in wireless speakers

Multi-room audio concept increasingly attracts consumers

E-readers suffer competition from both sides of the digital page

COMPETITIVE LANDSCAPE

Swedish language support key for Google Home and Amazon Echo

HomePod may struggle to take a bite of the apple, iPod suffers erosion by smartphones

Zound gets the blues as Marshall amp products lose volume

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

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Table of Contents

Portable Players in Sweden - Category analysis

HEADLINES

PROSPECTS

Importance of design aesthetics to Swedish consumers influences developments in wireless speakers

Multi-room audio concept increasingly attracts consumers

E-readers suffer competition from both sides of the digital page

COMPETITIVE LANDSCAPE

Swedish language support key for Google Home and Amazon Echo

HomePod may struggle to take a bite of the apple, iPod suffers erosion by smartphones

Zound gets the blues as Marshall amp products lose volume

CATEGORY DATA

Consumer Electronics in Sweden - Industry Overview

EXECUTIVE SUMMARY

Swedish consumers demand convenience, functionality and portability

Smartphones see replacement cycles lengthen due to high prices and limited new functionality in updated models

With global multinationals dominant, some players bet on targeting specific groups

Price and sustainability issues boost second-hand demand, smaller players squeezed out of bricks and mortar retailers

Proposed environmental tax hike could impact prices, cashless payments set to continue gaining importance

MARKET DATA

DEFINITIONS

SOURCES

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