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Country Report

Portable Players in

Portable Players in Sweden

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

The outbreak of COVID-19 increases price-sensitivity and leads to a reduced need for portable goods, dampening volume growth for portable players

The outbreak of COVID-19 in Sweden is expected to result in a double-digit decline in volume growth for 2020, whereas volume growth in 2019 was positive, at 3%. This is driven by a deepening of declines for e-readers and portable media players, while wireless speakers will also move from 12% positive volume growth in 2019, to an 8% decline in 2020.

Wireless speakers benefit from offering convenient, portable solutions; however, the outbreak of COVID-19 stifles growth in 2020

Throughout the review period, wireless speakers have been recording a healthy performance, being the only area to record positive volume growth in 2019. Household demands for convenience, flexibility, portability and wireless goods were the key growth driver for wireless speakers.

Alphabet Inc declines, and Amazon loses share to Storytel, which offers affordable in-home entertainment during the COVID-19 outbreak

The launch of Google Home and Google Home Mini (Alphabet Inc) with Swedish language support in the second half of 2018 achieved huge sales success for the player, which lead to double-digital volume growth an increase in market share in 2019. However, in 2020, the player is expected to reduce its share.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Sweden?
What are the major brands in Sweden?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The outbreak of COVID-19 increases price-sensitivity and leads to a reduced need for portable goods, dampening volume growth for portable players

Wireless speakers benefit from offering convenient, portable solutions; however, the outbreak of COVID-19 stifles growth in 2020

Alphabet Inc declines, and Amazon loses share to Storytel, which offers affordable in-home entertainment during the COVID-19 outbreak

RECOVERY AND OPPORTUNITIES

Volume growth is not set to recover over the forecast period, as financial insecurity due to COVID-19, impacts sales of portable players

Wireless speakers record the best performance and drive sales, while other areas remain challenged by smartphone innovations

E-readers record a volume decline over the forecast period, as the competition and innovation from smartphones dampen sales

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2015-2020
Table 2 Sales of Portable Players by Category: Value 2015-2020
Table 3 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 4 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 6 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 7 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 9 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Consumer Electronics in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Portable Players in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

The outbreak of COVID-19 increases price-sensitivity and leads to a reduced need for portable goods, dampening volume growth for portable players

Wireless speakers benefit from offering convenient, portable solutions; however, the outbreak of COVID-19 stifles growth in 2020

Alphabet Inc declines, and Amazon loses share to Storytel, which offers affordable in-home entertainment during the COVID-19 outbreak

Overview

Why buy this report?

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Table of Contents

Portable Players in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The outbreak of COVID-19 increases price-sensitivity and leads to a reduced need for portable goods, dampening volume growth for portable players

Wireless speakers benefit from offering convenient, portable solutions; however, the outbreak of COVID-19 stifles growth in 2020

Alphabet Inc declines, and Amazon loses share to Storytel, which offers affordable in-home entertainment during the COVID-19 outbreak

RECOVERY AND OPPORTUNITIES

Volume growth is not set to recover over the forecast period, as financial insecurity due to COVID-19, impacts sales of portable players

Wireless speakers record the best performance and drive sales, while other areas remain challenged by smartphone innovations

E-readers record a volume decline over the forecast period, as the competition and innovation from smartphones dampen sales

CATEGORY DATA

Consumer Electronics in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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