Portable players is set to continue to recording decline volume sales in Sweden over the forecast period. As concerns about the economy continue to intensify due to the impact of the Ukraine conflict, price sensitivity is rising at global level, including among the Swedish population.
E-readers is slated for further volume declines over the forecast period, with price-sensitivity among consumers and the ongoing substitution trend expected to prove unfavourable for category sales. It is increasingly likely that e-readers will never again return to positive volume growth in Sweden as these devices are increasingly considered redundant among the local population.
While most categories of portable players are slated for negative volume growth over the forecast period, wireless speakers is the one category that is expected to register positive volume growth, albeit at a modest pace. The category is expected to continue benefiting from the general shift towards wireless technology and their compatibility with smartphones.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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