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Country Report

Portable Players in

Portable Players in Vietnam

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Greater need for home entertainment during lockdown ramps up demand

With non-grocery stores being forced to shut under lockdown rules for most of April, consumers took to buying wireless speakers online, with the “hometainment” trend driving sales. These devices are relatively inexpensive and therefore the reassurance that purchasing at store-based electronics retailers provides is less relevant when buying wireless speakers, allowing e-commerce to compensate well for the store closures.

Sony’s glut of innovative launches drives its sales share up

Voice-assistance technologies in wireless speakers have also excited young people and tech fans. Sales leader of portable players, Sony Electronics recently launched its SRS-XB402M and SRS-XB402G series of wireless speakers, which integrate Alexa and Google Assistant respectively.

Consumer reliance on smartphones deepens during pandemic, pushing out portable media players and e-readers further

Although consumers have been listening to music more and reading more in 2020 given the much greater time spent at home, they have come to rely more intensively on their smartphones – for, among many other things, shopping, keeping in touch on social media and checking COVID-19 updates. This is strengthening the status of smartphones as “must-have” devices among the Vietnamese, with the much greater usage driving competing but single-function products off the radar.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Vietnam?
What are the major brands in Vietnam?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Greater need for home entertainment during lockdown ramps up demand

Sony’s glut of innovative launches drives its sales share up

Consumer reliance on smartphones deepens during pandemic, pushing out portable media players and e-readers further

RECOVERY AND OPPORTUNITIES

Growth in wireless speakers to remain dynamic as smartphone penetration rises

Some demand remains for portable media players, but the slide will steepen

Competition to intensify among the main players

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2015-2020
Table 2 Sales of Portable Players by Category: Value 2015-2020
Table 3 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 4 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 6 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 7 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 9 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Consumer Electronics in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Portable Players in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Greater need for home entertainment during lockdown ramps up demand

Sony’s glut of innovative launches drives its sales share up

Consumer reliance on smartphones deepens during pandemic, pushing out portable media players and e-readers further

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

Want to find out more about this report?

Table of Contents

Portable Players in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Greater need for home entertainment during lockdown ramps up demand

Sony’s glut of innovative launches drives its sales share up

Consumer reliance on smartphones deepens during pandemic, pushing out portable media players and e-readers further

RECOVERY AND OPPORTUNITIES

Growth in wireless speakers to remain dynamic as smartphone penetration rises

Some demand remains for portable media players, but the slide will steepen

Competition to intensify among the main players

CATEGORY DATA

Consumer Electronics in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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