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Country Report

Portable Players in

Portable Players in Vietnam

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wireless speakers throw portable players a lifeline

Until the second half of the review period, portable players seemed in irreversible decline in Vietnam. However, retail volume growth has been recovered thanks to wireless speakers.

Smartphones offer good audio and reading quality, meaning portable media players and e-readers are now superfluous

The review period witnessed the growing dominance of smartphones over portable media players and e-readers. With wider screens and improving screen resolution, smartphones devices have taken the place of portable media players.

Sports enthusiasts prefer to train to music on portable media players

Towards the end of the review period, sales of portable media players were hugely reliant on sport enthusiasts, who enjoy listening to music as they train. Although this need can be met by smartphones, which also provide earphone function, these devices can be too bulky and might become damaged if dropped.

COMPETITIVE LANDSCAPE

Prolific in its output, Sony now leads portable players

Sony Electronics Vietnam Ltd became the leading player in portable players in 2019. Supported by strong consumer preference and trust in its devices thanks to global reputation, Sony is actively trying to expand its share by launching new products, promotional programmes and enlarging its retailing network.

Divoom leads the promising wireless speakers category, but others are sensing the opportunity there too

Divoom Europe GmbH has maintained its lead in wireless speakers in 2019 despite the challenge of the Sony and JBL brands. German company Divoom is focused on providing products that can be appreciated by music lovers but that can also enhance the home, with the design of its devices being a priority.

Discounting is expanding online as competition rises

JBL, Sony and Divoom are active in terms of developing their price and product ranges. To compete with low-cost Chinese brands such as Xiaomi and Yoobao via internet retailers, eg Tiki, Lazada, Shoppe and Sendo, they are expanding their promotional programmes but still making only a limited investment.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Vietnam?
What are the major brands in Vietnam?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Vietnam - Category analysis

HEADLINES

PROSPECTS

Wireless speakers throw portable players a lifeline

Smartphones offer good audio and reading quality, meaning portable media players and e-readers are now superfluous

Sports enthusiasts prefer to train to music on portable media players

COMPETITIVE LANDSCAPE

Prolific in its output, Sony now leads portable players

Divoom leads the promising wireless speakers category, but others are sensing the opportunity there too

Discounting is expanding online as competition rises

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2014-2019
Table 2 Sales of Portable Players by Category: Value 2014-2019
Table 3 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 4 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 6 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 7 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 9 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Consumer Electronics in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Growth continues to decelerate in 2019, with producers having to work harder to sell to device-sufficient consumers

Premium sales are rising as incomes and living standards increase

Aggressive and sustained advertising characterises an increasingly competitive landscape

Internet retailing is now a major channel in consumer electronics

Achieving volume growth will be tougher as competition increases and consumers have less need to upgrade their devices

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Portable Players in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Wireless speakers throw portable players a lifeline

Smartphones offer good audio and reading quality, meaning portable media players and e-readers are now superfluous

Sports enthusiasts prefer to train to music on portable media players

COMPETITIVE LANDSCAPE

Prolific in its output, Sony now leads portable players

Divoom leads the promising wireless speakers category, but others are sensing the opportunity there too

Discounting is expanding online as competition rises

Overview

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Table of Contents

Portable Players in Vietnam - Category analysis

HEADLINES

PROSPECTS

Wireless speakers throw portable players a lifeline

Smartphones offer good audio and reading quality, meaning portable media players and e-readers are now superfluous

Sports enthusiasts prefer to train to music on portable media players

COMPETITIVE LANDSCAPE

Prolific in its output, Sony now leads portable players

Divoom leads the promising wireless speakers category, but others are sensing the opportunity there too

Discounting is expanding online as competition rises

CATEGORY DATA

Consumer Electronics in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Growth continues to decelerate in 2019, with producers having to work harder to sell to device-sufficient consumers

Premium sales are rising as incomes and living standards increase

Aggressive and sustained advertising characterises an increasingly competitive landscape

Internet retailing is now a major channel in consumer electronics

Achieving volume growth will be tougher as competition increases and consumers have less need to upgrade their devices

MARKET DATA

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