Retail volume sales of wireless speakers are expected to continue growing over the forecast period at a strong but slightly more stable pace as the category becomes more mature. Portability, ease of connectivity and discounts and promotions are factors that are all expected to support the growth of category.
Google Home, Amazon Echo and Apple HomePod Mini smart speakers, which are recognised globally, have already established a presence in Vietnam and they are expected to make further gains in the forecast period as Vietnamese consumers still wish to follow trends from other countries by having smart wireless speakers with innovative and convenient features. Mobile World JSC launched its mono-brand TopZone chain of stores in 2021 which only sell Apple products, with further stores being added to the chain in 2022.
Although consumers have been listening to music and reading more frequently, they have come to rely largely on their smartphones for these purposes, in addition to using them for a wide range of other tasks too such as shopping, staying connected with friends and family, and checking and posting on social media. Smartphones has become a “must-have” device among Vietnamese consumers with the entry of products with larger screens and improved screen resolution making it easier to do more tasks.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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