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Learn moreOct 2020
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With non-grocery stores being forced to shut under lockdown rules for most of April, consumers took to buying wireless speakers online, with the “hometainment” trend driving sales. These devices are relatively inexpensive and therefore the reassurance that purchasing at store-based electronics retailers provides is less relevant when buying wireless speakers, allowing e-commerce to compensate well for the store closures.
Voice-assistance technologies in wireless speakers have also excited young people and tech fans. Sales leader of portable players, Sony Electronics recently launched its SRS-XB402M and SRS-XB402G series of wireless speakers, which integrate Alexa and Google Assistant respectively.
Although consumers have been listening to music more and reading more in 2020 given the much greater time spent at home, they have come to rely more intensively on their smartphones – for, among many other things, shopping, keeping in touch on social media and checking COVID-19 updates. This is strengthening the status of smartphones as “must-have” devices among the Vietnamese, with the much greater usage driving competing but single-function products off the radar.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Portable Players industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Portable Players in Vietnam market research report includes:
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.