Wireless speakers are set to continue on their positive growth trajectory, in both volume and current value terms. Despite the subcategory’s growing maturity, opportunities still exist for manufacturers to broaden their product offer, in terms of size, design and price, which will extend the relevance of wireless speakers to a wider target audience.
Portable media players will continue to decline at a rapid pace over the forecast period, due to rising cannibalisation from smartphones and streaming services such as Netflix and Spotify. Demand for portable media players is also being undermined by the rising popularity of wearable electronics, with a growing number of smart wearables, such as the Apple Watch, allowing users to play audio content, such as music, podcasts, and audiobooks.
E-commerce is expected to gain further relevance in portable players over the forecast period, thanks to its wider scope of product options across many price points, alongside the convenience which it offers. In addition, the target audience for portable players is made up mainly of younger consumers, who are the most enthusiastic users of e-commerce shopping platforms.
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Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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