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Country Report

Portable Players in

Portable Players in Italy

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Lockdown bolsters trend to audio books

With strong advertising support and investment from major players such as Amazon’s Audible, audio books are witnessing a surge in interest amongst Italian consumers. This has been supported by the hectic lifestyles of modern consumers, which have reduced the number of opportunities to sit down and read a book.

Strong demand for smart speakers

Smart speakers remained the key driver of growth in wireless speakers in 2020, as such products can be used and enjoyed even by less tech-savvy older consumers. Generally, consumers use smart speakers to ask for information, listen to music or demand for videos to be played on smart TVs.

Samsung leads, but Amazon grows in importance during lockdown

Samsung Electronics continued to lead overall portable players in retail volume terms in 2020, as it remained the largest player in the rapidly expanding wireless speakers category, thanks to its efforts in terms of innovation and the launch of smart speakers. Samsung has created great expectations in portable players in Italy by launching its Bixby speaker.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Italy?
What are the major brands in Italy?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown bolsters trend to audio books

Strong demand for smart speakers

Samsung leads, but Amazon grows in importance during lockdown

RECOVERY AND OPPORTUNITIES

Growing potential for smart speakers

Potential for educational use of e-readers

Privacy violations remain a concern

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2015-2020
Table 2 Sales of Portable Players by Category: Value 2015-2020
Table 3 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 4 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 6 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 7 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 9 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Consumer Electronics in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Portable Players in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Lockdown bolsters trend to audio books

Strong demand for smart speakers

Samsung leads, but Amazon grows in importance during lockdown

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

Want to find out more about this report?

Table of Contents

Portable Players in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown bolsters trend to audio books

Strong demand for smart speakers

Samsung leads, but Amazon grows in importance during lockdown

RECOVERY AND OPPORTUNITIES

Growing potential for smart speakers

Potential for educational use of e-readers

Privacy violations remain a concern

CATEGORY DATA

Consumer Electronics in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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