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Country Report

Portable Players in

Portable Players in Italy

17 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Future of wireless speakers based on smart home development rather than music

The main challenge and, at the same time, the most important innovative direction for wireless speakers, turned out to be the development of the smart house rather than listening to music. Italian consumers showed an interest in smart functions even more than in audio features.

Google Home launches in Italy before competitors Amazon and Apple

Wireless speakers experienced one of the most relevant innovations in consumer electronics. Google Home and Google Home Mini were launched in March 2018, set to integrate Google Assistant.

E-readers – teachers and educational system revealed as interesting targets

Italian users of e-readers are no longer early adopters, as e-readers were not perceived as a novelty in 2018. Replacement cycles of e-readers are expanding and this is not helping volume retail sizes.

COMPETITIVE LANDSCAPE

Sony continues to lead portable media players

Sony retained its leadership of portable media players in 2018, due to brand awareness, strong reputation, wide offer and constant innovation. Sony launched the NW-ZX300 high-end digital audio player touch, with a premium positioning, targeting demanding consumers.

Bixby Speaker by Samsung announces launch for 2018

Samsung created great expectations in Italian portable players by announcing the launch of its Bixby Speaker. This was part of the communication strategy for a launch that is in charge of facing competition with Google and other major players expected to launch smart speakers in the future.

Rakuten Kobo launches Kobo Clara HD e-reader in June 2018

The latest new product development in e-readers was presented by Kobo in mid-2018. Kobo Clara HD e-reader combines all trends that are relevant for this product: lightness and illumination.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Italy?
What are the major brands in Italy?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Italy - Category analysis

HEADLINES

PROSPECTS

Future of wireless speakers based on smart home development rather than music

Google Home launches in Italy before competitors Amazon and Apple

E-readers – teachers and educational system revealed as interesting targets

COMPETITIVE LANDSCAPE

Sony continues to lead portable media players

Bixby Speaker by Samsung announces launch for 2018

Rakuten Kobo launches Kobo Clara HD e-reader in June 2018

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2013-2018
Table 2 Sales of Portable Players by Category: Value 2013-2018
Table 3 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 4 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 6 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 7 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 9 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Consumer Electronics in Italy - Industry Overview

EXECUTIVE SUMMARY

Challenges in volume, solutions in value

2018 witnesses boom of OLED TVs, but decline for smartphones

Dynamism in competitive landscape – major shake-up through exits and joint ventures

Trony bankruptcy is a warning for all big retailers as Amazon continues to gain share

Lifestyle changes will reshape consumer electronics

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Portable Players in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Future of wireless speakers based on smart home development rather than music

Google Home launches in Italy before competitors Amazon and Apple

E-readers – teachers and educational system revealed as interesting targets

COMPETITIVE LANDSCAPE

Sony continues to lead portable media players

Bixby Speaker by Samsung announces launch for 2018

Rakuten Kobo launches Kobo Clara HD e-reader in June 2018

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

Want to find out more about this report?

Table of Contents

Portable Players in Italy - Category analysis

HEADLINES

PROSPECTS

Future of wireless speakers based on smart home development rather than music

Google Home launches in Italy before competitors Amazon and Apple

E-readers – teachers and educational system revealed as interesting targets

COMPETITIVE LANDSCAPE

Sony continues to lead portable media players

Bixby Speaker by Samsung announces launch for 2018

Rakuten Kobo launches Kobo Clara HD e-reader in June 2018

CATEGORY DATA

Consumer Electronics in Italy - Industry Overview

EXECUTIVE SUMMARY

Challenges in volume, solutions in value

2018 witnesses boom of OLED TVs, but decline for smartphones

Dynamism in competitive landscape – major shake-up through exits and joint ventures

Trony bankruptcy is a warning for all big retailers as Amazon continues to gain share

Lifestyle changes will reshape consumer electronics

MARKET DATA

SOURCES

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