Although the immediate threat from COVID-19 is perceived to have diminished, with consumer confidence bolstered by vaccination campaigns, habits that have been acquired during the pandemic are expected to endure. Consequently, meeting friends in the open air rather than indoors will continue, supporting sales of wireless speakers in the years to come.
Increased consumer interest in smart homes will be key to rising demand for smart speakers during the forecast period, with increased connectivity between devices, such as smart TVs and smart speakers, set to be facilitated by the continued rollout of 5G mobile networks. Although Italy is still behind in terms of the development of e-commerce, in the future this is also increasingly expected to take place via smart speakers.
Audiobooks continue to thrive, and they are expected to see further significant growth in the years to come, to the detriment of sales of e-readers. As consumers spend more time in front of their computer screens, they are increasingly experiencing digital fatigue.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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