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Country Report

Portable Players in

Portable Players in Italy

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong potential for smart speakers, although privacy concerns remain

The main challenge and, at the same time, the most important innovative direction for wireless speakers, has turned out to be the development of the smart house, rather than listening to music. Italian consumers have shown an interest in smart functions even more than in audio features.

Launches of smart speakers boost sales of wireless speakers

Wireless speakers experienced amongst the strongest innovations within consumer electronics in recent years, and thus saw one of the strongest retail volume growth rates in 2019. Google Home and Google Home Mini were launched in Italy in March 2018, which integrate Google Assistant.

Teachers and the education system are interesting targets for e-readers

Italian users of e-readers are no longer early adopters, as e-readers were no longer perceived as a novelty in 2019. The replacement cycle for e-readers is lengthening, which is also hampering retail volume growth.

COMPETITIVE LANDSCAPE

Samsung maintains its lead in portable players due to strength in wireless speakers

Samsung Electronics continued to lead overall portable players in retail volume terms in 2019, as it remained the leading player in the rapidly expanding category of wireless speakers, due to its efforts in terms of innovation and the launch of smart speakers. Samsung has created great expectations in portable players in Italy by launching its Bixby speaker.

Amazon widens its presence in Italy with more warehousing and distribution centres

Amazon continues to establish its presence in Italy, by opening more warehousing and distribution centres. The online pure player is the preferred destination for consumers, and its offer includes music and video streaming, as well as Audible books.

Prices rise as consumers move to high-end products

The average unit price of wireless speakers is increasing, as consumers are looking for higher-end and high- performance products. Consequently, premium brands such as Bose ensure that all new product developments are already integrated with Alexa, such as the new speaker and sound bars (Bose Home Speaker 500 and the soundbars 700 and 500) launched in 2018, or that they have a high-quality Bluetooth connection, such as Soundlink Evolve, which is one of the most sought-after products on Amazon.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Italy?
What are the major brands in Italy?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Italy - Category analysis

HEADLINES

PROSPECTS

Strong potential for smart speakers, although privacy concerns remain

Launches of smart speakers boost sales of wireless speakers

Teachers and the education system are interesting targets for e-readers

COMPETITIVE LANDSCAPE

Samsung maintains its lead in portable players due to strength in wireless speakers

Amazon widens its presence in Italy with more warehousing and distribution centres

Prices rise as consumers move to high-end products

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2014-2019
Table 2 Sales of Portable Players by Category: Value 2014-2019
Table 3 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 4 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 6 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 7 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 9 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Consumer Electronics in Italy - Industry Overview

EXECUTIVE SUMMARY

Overall decline despite the strong performance of some categories

The rise of smart assistants due to changing lifestyles

Samsung Electronics maintains its lead, although smaller players perform better

Internet retailing continues to take share from store-based retailers

Decline for large mature categories cannot be offset by growth in smaller categories

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Portable Players in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong potential for smart speakers, although privacy concerns remain

Launches of smart speakers boost sales of wireless speakers

Teachers and the education system are interesting targets for e-readers

COMPETITIVE LANDSCAPE

Samsung maintains its lead in portable players due to strength in wireless speakers

Amazon widens its presence in Italy with more warehousing and distribution centres

Prices rise as consumers move to high-end products

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

Want to find out more about this report?

Table of Contents

Portable Players in Italy - Category analysis

HEADLINES

PROSPECTS

Strong potential for smart speakers, although privacy concerns remain

Launches of smart speakers boost sales of wireless speakers

Teachers and the education system are interesting targets for e-readers

COMPETITIVE LANDSCAPE

Samsung maintains its lead in portable players due to strength in wireless speakers

Amazon widens its presence in Italy with more warehousing and distribution centres

Prices rise as consumers move to high-end products

CATEGORY DATA

Consumer Electronics in Italy - Industry Overview

EXECUTIVE SUMMARY

Overall decline despite the strong performance of some categories

The rise of smart assistants due to changing lifestyles

Samsung Electronics maintains its lead, although smaller players perform better

Internet retailing continues to take share from store-based retailers

Decline for large mature categories cannot be offset by growth in smaller categories

MARKET DATA

SOURCES

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