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Portable Players in Italy
Aug 2020
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Executive Summary
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2020 IMPACT
Lockdown bolsters trend to audio books
With strong advertising support and investment from major players such as Amazon’s Audible, audio books are witnessing a surge in interest amongst Italian consumers. This has been supported by the hectic lifestyles of modern consumers, which have reduced the number of opportunities to sit down and read a book.
Strong demand for smart speakers
Smart speakers remained the key driver of growth in wireless speakers in 2020, as such products can be used and enjoyed even by less tech-savvy older consumers. Generally, consumers use smart speakers to ask for information, listen to music or demand for videos to be played on smart TVs.
Samsung leads, but Amazon grows in importance during lockdown
Samsung Electronics continued to lead overall portable players in retail volume terms in 2020, as it remained the largest player in the rapidly expanding wireless speakers category, thanks to its efforts in terms of innovation and the launch of smart speakers. Samsung has created great expectations in portable players in Italy by launching its Bixby speaker.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
SAMPLES (FAQS ABOUT SAMPLES):
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Portable Players industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Portable Players in Italy market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Portable Players in Italy?
- What are the major brands in Italy?
- What is the growth rate for digital cameras?
- How is the growth of mobile phone cameras affecting the traditional camera market?
- What are the latest trends in mirrorless cameras?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Consumer Electronics market research database.
Want to find out more about this report?
Request more informationTable of Contents
Portable Players in Italy - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Lockdown bolsters trend to audio books
Strong demand for smart speakers
Samsung leads, but Amazon grows in importance during lockdown
RECOVERY AND OPPORTUNITIES
Growing potential for smart speakers
Potential for educational use of e-readers
Privacy violations remain a concern
CATEGORY DATA
Table 1 Sales of Portable Players by Category: Volume 2015-2020Table 2 Sales of Portable Players by Category: Value 2015-2020
Table 3 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 4 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 6 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 7 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 9 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025
Consumer Electronics in Italy - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Portable Players in Argentina | Oct 2020
- Portable Players in Australia | Oct 2020
- Portable Players in Austria | Oct 2020
- Portable Players in Brazil | Nov 2020
- Portable Players in Canada | Sep 2020
- Portable Players in Chile | Oct 2020
- Portable Players in China | Sep 2020
- Portable Players in Colombia | Oct 2020
- Portable Players in Denmark | Sep 2020
- Portable Players in Egypt | Oct 2020
- Portable Players in France | Aug 2020
- Portable Players in Germany | Oct 2020
- Portable Players in Greece | Oct 2020
- Portable Players in Hong Kong, China | Sep 2020
- Portable Players in Hungary | Oct 2020
- Portable Players in India | Sep 2020
- Portable Players in Indonesia | Aug 2020
- Portable Players in Israel | Oct 2020
- Portable Players in Japan | Sep 2020
- Portable Players in Malaysia | Sep 2020
- Portable Players in Mexico | Oct 2020
- Portable Players in Morocco | Oct 2020
- Portable Players in Nigeria | Oct 2020
- Portable Players in Norway | Sep 2020
- Portable Players in Poland | Oct 2020
- Portable Players in Portugal | Oct 2020
- Portable Players in Romania | Oct 2020
- Portable Players in Russia | Aug 2020
- Portable Players in Saudi Arabia | Oct 2020
- Portable Players in Singapore | Oct 2020
- Portable Players in South Africa | Oct 2020
- Portable Players in South Korea | Oct 2020
- Portable Players in Spain | Sep 2020
- Portable Players in Sweden | Sep 2020
- Portable Players in Taiwan | Oct 2020
- Portable Players in Thailand | Sep 2020
- Portable Players in the Czech Republic | Oct 2020
- Portable Players in the Netherlands | Sep 2020
- Portable Players in the Philippines | Sep 2020
- Portable Players in the United Arab Emirates | Oct 2020
- Portable Players in the United Kingdom | Aug 2020
- Portable Players in the US | Sep 2020
- Portable Players in Turkey | Sep 2020
- Portable Players in Ukraine | Oct 2020
- Portable Players in Venezuela | Aug 2018
- Portable Players in Vietnam | Oct 2020
Complete Catalogue
Country Reports
- Portable Players in Argentina | Oct 2020
- Portable Players in Australia | Oct 2020
- Portable Players in Austria | Oct 2020
- Portable Players in Brazil | Nov 2020
- Portable Players in Canada | Sep 2020
- Portable Players in Chile | Oct 2020
- Portable Players in China | Sep 2020
- Portable Players in Colombia | Oct 2020
- Portable Players in Denmark | Sep 2020
- Portable Players in Egypt | Oct 2020
- Portable Players in France | Aug 2020
- Portable Players in Germany | Oct 2020
- Portable Players in Greece | Oct 2020
- Portable Players in Hong Kong, China | Sep 2020
- Portable Players in Hungary | Oct 2020
- Portable Players in India | Sep 2020
- Portable Players in Indonesia | Aug 2020
- Portable Players in Israel | Oct 2020
- Portable Players in Japan | Sep 2020
- Portable Players in Malaysia | Sep 2020
- Portable Players in Mexico | Oct 2020
- Portable Players in Morocco | Oct 2020
- Portable Players in Nigeria | Oct 2020
- Portable Players in Norway | Sep 2020
- Portable Players in Poland | Oct 2020
- Portable Players in Portugal | Oct 2020
- Portable Players in Romania | Oct 2020
- Portable Players in Russia | Aug 2020
- Portable Players in Saudi Arabia | Oct 2020
- Portable Players in Singapore | Oct 2020
- Portable Players in South Africa | Oct 2020
- Portable Players in South Korea | Oct 2020
- Portable Players in Spain | Sep 2020
- Portable Players in Sweden | Sep 2020
- Portable Players in Taiwan | Oct 2020
- Portable Players in Thailand | Sep 2020
- Portable Players in the Czech Republic | Oct 2020
- Portable Players in the Netherlands | Sep 2020
- Portable Players in the Philippines | Sep 2020
- Portable Players in the United Arab Emirates | Oct 2020
- Portable Players in the United Kingdom | Aug 2020
- Portable Players in the US | Sep 2020
- Portable Players in Turkey | Sep 2020
- Portable Players in Ukraine | Oct 2020
- Portable Players in Venezuela | Aug 2018
- Portable Players in Vietnam | Oct 2020