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Learn moreAug 2020
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With strong advertising support and investment from major players such as Amazon’s Audible, audio books are witnessing a surge in interest amongst Italian consumers. This has been supported by the hectic lifestyles of modern consumers, which have reduced the number of opportunities to sit down and read a book.
Smart speakers remained the key driver of growth in wireless speakers in 2020, as such products can be used and enjoyed even by less tech-savvy older consumers. Generally, consumers use smart speakers to ask for information, listen to music or demand for videos to be played on smart TVs.
Samsung Electronics continued to lead overall portable players in retail volume terms in 2020, as it remained the largest player in the rapidly expanding wireless speakers category, thanks to its efforts in terms of innovation and the launch of smart speakers. Samsung has created great expectations in portable players in Italy by launching its Bixby speaker.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Portable Players industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Portable Players in Italy market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.