Wireless speakers will continue to drive growth of portable players over the forecast period and further expand its customer base. Apart from smartphones, demand for wireless speakers will be supported by the increased use of laptops by local consumers wanting to improve the sound quality when watching films or other video content through this device.
Meanwhile, the growing prevalence of smartphones in the country will continue to damage the prospects of portable media players with this category set to continue its decline over the forecast period. Smartphones are increasingly becoming more advanced, and their connectivity allows consumers to link them with wireless speakers to stream music with higher sound quality.
Whilst other portable media players saw its retail volume sales grow slightly in the review period (thanks to demand from those in rural areas who used batteries to power it), the category will enter a decline in 2023 and continue this trend throughout the forecast period. Stimulating this trend is the fact that the government intends to implement a rural electrification and digital technology strategy, improving accessibility to electricity and internet throughout the country.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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