Thanks solely to wireless speakers, portable players is set to maintain volume growth throughout the forecast period. With portable media players being outdated, a significant decline in volume sales is inevitable in this category over the forecast period.
As the smartphone is a multi-use device, more consumers are expected to use their smartphone to stream music online from their providers, such as Spotify and Deezer. The need for portable media players is therefore expected to reduce, as most consumers will prefer to only have one device for playing music.
Offsetting is expected in average unit price movements in portable players in the forecast period. Categories such as portable media players, which are outdated and not seeing the introduction of any new features, are likely to see declines in their average unit prices over the forecast period.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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