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Learn moreOct 2020
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Despite a general tightening of belts as a result of the economic impact of the measures taken to control the spread of COVID-19, consumers were still prepared to spend money on products that offer convenience and value for money, with a good example of this being wireless speakers. With more people home-bound due to the pandemic, wireless speakers were seen as a cheap and flexible way to access entertainment.
E-readers continues to record positive volume growth in 2020, with no visible change in its performance against the backdrop of the COVID-19 pandemic. Growth in e-book sales is helping to drive the e-reader performance, with the majority of newly published books now also released in an electronic version, which enables consumers to have access to not only old books but also all the most recent releases.
Portable media players are seeing further strong declines in volume terms in 2020. The products are perceived as rather outdated and not particularly essential.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Portable Players industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Portable Players in Poland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.