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Country Report

Portable Players in

Portable Players in Poland

Aug 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Portable media players being replaced by more modern technology at a rapid rate

Both categories of portable media players witnessed another year of steep retail volume declines in 2019. These products are increasingly being regarded as old fashioned and are likely to record significantly lower sales by 2024.

Wireless speakers drive product category sales

Wireless speakers were responsible for a large portion of volume sales of portable players in 2019. These products attract consumer with their convenience of use, compact size and long battery life, while Bluetooth allows for easy connection.

E-readers remain popular despite intense competition from smartphones

E-readers continued to register moderate retail volume growth in 2019, despite the intense competition from smartphones. Consumers appreciate the ability to store large numbers of books on one device rather than having to store paper books at home.

COMPETITIVE LANDSCAPE

Support extends its lead

Support extended its lead in overall portable players in 2019. The company offers an extensive product portfolio with diverse prices and a range of colours, which allows it reach a wide range of demographics.

Smart wireless speakers attract consumer attention

New brands entered wireless speakers with more technologically advanced products. Large producers such as Apple and Google entered the Polish market with new, smart wireless speakers which have attracted consumer attention, while Amazon.

Kindle continues to lead e-readers

E-readers continued to record moderate retail volume growth in 2019 with a number of brands competing for consumers’ attention. International brands such as Kindle by Amazon.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Poland?
What are the major brands in Poland?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Poland - Category analysis

HEADLINES

PROSPECTS

Portable media players being replaced by more modern technology at a rapid rate

Wireless speakers drive product category sales

E-readers remain popular despite intense competition from smartphones

COMPETITIVE LANDSCAPE

Support extends its lead

Smart wireless speakers attract consumer attention

Kindle continues to lead e-readers

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2014-2019
Table 2 Sales of Portable Players by Category: Value 2014-2019
Table 3 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 4 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 6 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 7 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 9 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Consumer Electronics in Poland - Industry Overview

EXECUTIVE SUMMARY

Retail volume growth slows in 2019

Economic improvements continue to support consumer confidence

Large, foreign manufacturers dominate the market

Electronics and appliance specialist retailers remains the top distribution channel for consumer electronics

New technology expected to drive sales over the forecast period

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Portable Players in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Portable media players being replaced by more modern technology at a rapid rate

Wireless speakers drive product category sales

E-readers remain popular despite intense competition from smartphones

COMPETITIVE LANDSCAPE

Support extends its lead

Smart wireless speakers attract consumer attention

Kindle continues to lead e-readers

Overview

Why buy this report?

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Table of Contents

Portable Players in Poland - Category analysis

HEADLINES

PROSPECTS

Portable media players being replaced by more modern technology at a rapid rate

Wireless speakers drive product category sales

E-readers remain popular despite intense competition from smartphones

COMPETITIVE LANDSCAPE

Support extends its lead

Smart wireless speakers attract consumer attention

Kindle continues to lead e-readers

CATEGORY DATA

Consumer Electronics in Poland - Industry Overview

EXECUTIVE SUMMARY

Retail volume growth slows in 2019

Economic improvements continue to support consumer confidence

Large, foreign manufacturers dominate the market

Electronics and appliance specialist retailers remains the top distribution channel for consumer electronics

New technology expected to drive sales over the forecast period

MARKET DATA

SOURCES

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