Despite a general tightening of belts as a result of the economic impact of the measures taken to control the spread of COVID-19, consumers have still been prepared to spend money on products that offer convenience and value for money, with wireless speakers being a good example. With more people home-bound due to the pandemic, wireless speakers were seen as a cheap and flexible way to access entertainment.
New product development offering properties such as higher sound quality is strongly appreciated by Polish consumers in the wireless speakers category. Portability and compact size are also important features when consumers are considering purchasing wireless speakers.
Portable multimedia players and other portable media players are seeing strong declines in volume terms in 2021. These products are perceived as rather outdated and not particularly essential.
Wireless speakers now accounts for the bulk of sales in portable players and, with wireless speakers expected to continue seeing dynamic growth, the volume sales of portable players as a whole will also continue to increase year-on-year in Poland over the forecast period. These products attract consumers with their convenience of use, compact size and long battery life, while Bluetooth allows for easy connection.
More brands are expected to enter the smart wireless speaker market during the forecast period. New brands and existing brands in other product categories such as Bose, Lenovo, Denon and JBL are expected to develop their product ranges to compete for consumers’ attention.
The e-readers category is expected to continue to register positive annual growth rates over the forecast period, despite the competition it faces from smartphones. Consumers appreciate the ability to store large numbers of books on one device rather than having to store paper books at home.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Portable Players research and analysis database.
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