Wireless speakers now accounts for the bulk of sales in portable players and, with wireless speakers expected to continue seeing growth, the volume sales of portable players as a whole will also continue to increase year-on-year in Poland over the forecast period. These products attract consumers with their convenience of use, compact size and long battery life, while Bluetooth allows for easy connection.
Other portable players categories are set to see further decline over the forecast period as consumers increasingly use alternative products. Smartphones are expected to continue to take share from portable players in the period to 2028, offering advanced solutions for listening to music or digital reading.
E-commerce is expected to take more share from other channels over the forecast period. The COVID-19 crisis expanded the channel’s consumer base and increased the frequency and range of purchases made online.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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