Wireless speakers now accounts for the bulk of sales in portable players and, with wireless speakers expected to continue seeing dynamic growth, the volume sales of portable players as a whole will also continue to increase year-on-year in Poland over the forecast period. These products attract consumers with their convenience of use, compact size and long battery life, while Bluetooth allows for easy connection.
More brands are expected to enter the smart wireless speaker market during the forecast period. New brands and existing brands such as Apple, Bose and JBL are expected to develop their product ranges to compete for consumers’ attention.
The e-readers category is expected to continue to register positive annual growth rates over the forecast period, despite the competition it faces from smartphones. Consumers appreciate the ability to store large numbers of books on one device rather than having to store paper books at home.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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