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Country Report

Portable Players in

Portable Players in Poland

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Wireless speakers fit the bill as flexible products for the home during isolation

Despite a general tightening of belts as a result of the economic impact of the measures taken to control the spread of COVID-19, consumers were still prepared to spend money on products that offer convenience and value for money, with a good example of this being wireless speakers. With more people home-bound due to the pandemic, wireless speakers were seen as a cheap and flexible way to access entertainment.

Kindle continues to lead e-readers

E-readers continues to record positive volume growth in 2020, with no visible change in its performance against the backdrop of the COVID-19 pandemic. Growth in e-book sales is helping to drive the e-reader performance, with the majority of newly published books now also released in an electronic version, which enables consumers to have access to not only old books but also all the most recent releases.

Portable media players remain on a fixed downward trend

Portable media players are seeing further strong declines in volume terms in 2020. The products are perceived as rather outdated and not particularly essential.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Poland?
What are the major brands in Poland?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Wireless speakers fit the bill as flexible products for the home during isolation

Kindle continues to lead e-readers

Portable media players remain on a fixed downward trend

RECOVERY AND OPPORTUNITIES

Wireless speakers will continue driving the overall portable players sales

E-readers remain popular despite competition from smartphones

Portable media players being replaced by more modern technology at a rapid rate

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2015-2020
Table 2 Sales of Portable Players by Category: Value 2015-2020
Table 3 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 4 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 6 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 7 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 9 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Consumer Electronics in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Portable Players in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Wireless speakers fit the bill as flexible products for the home during isolation

Kindle continues to lead e-readers

Portable media players remain on a fixed downward trend

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

Want to find out more about this report?

Table of Contents

Portable Players in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Wireless speakers fit the bill as flexible products for the home during isolation

Kindle continues to lead e-readers

Portable media players remain on a fixed downward trend

RECOVERY AND OPPORTUNITIES

Wireless speakers will continue driving the overall portable players sales

E-readers remain popular despite competition from smartphones

Portable media players being replaced by more modern technology at a rapid rate

CATEGORY DATA

Consumer Electronics in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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