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Country Report

Portable Players in

Portable Players in Romania

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Coronavirus (COVID-19) restrictions on consumer mobility hinder performances of portable media players and e-readers

The mobility limitations on the population induced by the Coronavirus (COVID-19) crisis, especially lockdown and travel restrictions, are predicted to hamper overall sales of portable players. However, COVID-19 has accelerated, rather than created trends in the category.

Connectivity with smartphones stimulates growing interest in wireless speakers during COVID-19

Wireless speakers represents a newer, more dynamic product type that fits with the high connectivity and entertainment-facing lifestyles of many Romanians. The need for at-home entertainment during lockdown is likely to have stimulated interest in wireless speakers.

High availability, innovation and quality perception support preference for international brands

The competitive landscape of portable players is fragmented, featuring international and local players and products in all price ranges. Nonetheless, large international brands dominate, benefiting from high availability, constant innovation and a positive quality and trust image among local consumers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Romania?
What are the major brands in Romania?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) restrictions on consumer mobility hinder performances of portable media players and e-readers

Connectivity with smartphones stimulates growing interest in wireless speakers during COVID-19

High availability, innovation and quality perception support preference for international brands

RECOVERY AND OPPORTUNITIES

Rebound in demand for e-readers is set to help offset portable media players’ slide towards obsoleteness

Smartphone compatibility and smart speakers set to boost the demand for wireless speakers among young, mobile consumers

Manufacturers expected to invest in AI technology and durability to add dynamism to new product developments in wireless speakers

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2015-2020
Table 2 Sales of Portable Players by Category: Value 2015-2020
Table 3 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 4 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 6 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 7 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 9 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Consumer Electronics in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Portable Players in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Coronavirus (COVID-19) restrictions on consumer mobility hinder performances of portable media players and e-readers

Connectivity with smartphones stimulates growing interest in wireless speakers during COVID-19

High availability, innovation and quality perception support preference for international brands

Overview

Why buy this report?

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Table of Contents

Portable Players in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) restrictions on consumer mobility hinder performances of portable media players and e-readers

Connectivity with smartphones stimulates growing interest in wireless speakers during COVID-19

High availability, innovation and quality perception support preference for international brands

RECOVERY AND OPPORTUNITIES

Rebound in demand for e-readers is set to help offset portable media players’ slide towards obsoleteness

Smartphone compatibility and smart speakers set to boost the demand for wireless speakers among young, mobile consumers

Manufacturers expected to invest in AI technology and durability to add dynamism to new product developments in wireless speakers

CATEGORY DATA

Consumer Electronics in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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