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Country Report

Portable Players in

Portable Players in Romania

15 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Portable media players on a downhill slope

Despite the overall positive performance of the entire consumer electronics market, portable media players registered another year of declining volume sales in 2018. Although Romanians are earning more, they are increasingly less inclined to purchase portable media players.

Media piracy on the decline

Romanians usually prefer free media content (e-books, movies, TV shows) and they often resort to free video streaming sites. However, piracy is declining and consumers are demonstrating a greater propensity to pay for the media products they consume, boosted by the appearance of services such as Spotify and Netflix.

Soaring demand for wireless speakers

Wireless speakers recorded strong retail volume growth in 2018, cannibalising other consumer electronics categories such as hi-fi systems and digital media player docks. This can be attributed to the growing interest in portable, user-friendly and ergonomic consumer electronics products, suitable for increasingly dynamic lifestyles.

COMPETITIVE LANDSCAPE

Sony retains the crown

Sony is the most popular brand across portable players in Romania, maintaining its leading position throughout the review period. Sony was one of the first brands to emerge within portable players and it enjoys a strong image in the eyes of consumers.

Domestic players emerge

Several domestic players have emerged within portable players, trying to take advantage of the benefits of new products. This is especially the case within wireless speakers, which features the presence of domestic brands such as Allview.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Romania?
What are the major brands in Romania?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Romania - Category analysis

HEADLINES

PROSPECTS

Portable media players on a downhill slope

Media piracy on the decline

Soaring demand for wireless speakers

COMPETITIVE LANDSCAPE

Sony retains the crown

Domestic players emerge

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2013-2018
Table 2 Sales of Portable Players by Category: Value 2013-2018
Table 3 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 4 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 6 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 7 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 9 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Consumer Electronics in Romania - Industry Overview

EXECUTIVE SUMMARY

Another year of growth for consumer electronics in Romania

More sophisticated consumers

International brands dominate sales

Chained specialist retailers are the most successful outlets

Bright future for consumer electronics in Romania

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Portable Players in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Portable media players on a downhill slope

Media piracy on the decline

Soaring demand for wireless speakers

COMPETITIVE LANDSCAPE

Sony retains the crown

Domestic players emerge

Overview

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Table of Contents

Portable Players in Romania - Category analysis

HEADLINES

PROSPECTS

Portable media players on a downhill slope

Media piracy on the decline

Soaring demand for wireless speakers

COMPETITIVE LANDSCAPE

Sony retains the crown

Domestic players emerge

CATEGORY DATA

Consumer Electronics in Romania - Industry Overview

EXECUTIVE SUMMARY

Another year of growth for consumer electronics in Romania

More sophisticated consumers

International brands dominate sales

Chained specialist retailers are the most successful outlets

Bright future for consumer electronics in Romania

MARKET DATA

SOURCES

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