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Country Report

Portable Players in

Portable Players in Romania

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Portable media players continues to record steep declines, cannibalised by smartphones

Portable media players registered another year of declining volume sales in 2019. Although Romanians are earning more, they are increasingly less inclined to purchase portable media players.

E-readers set to hold its own as players continue to offer more features

Although e-readers recorded a retail volume decline in 2019 for the first time since 2015, sales are set to stabilise going forward as players look to add new features in order to maintain sales. Kindle remains the strong leader, and indeed strengthened its position in 2019 despite its higher prices than competitors as it continued to promote new features such as Paperwhite, which enables the user to read in a variety of light conditions, and Audio Book, which allows the user to listen to recordings of the book.

Soaring demand for wireless speakers

Wireless speakers recorded strong retail volume growth in 2019, cannibalising other consumer electronics categories such as hi-fi systems and digital media player docks. This can be attributed to the growing interest in portable, user-friendly and ergonomic consumer electronics products, suitable for increasingly dynamic lifestyles.

COMPETITIVE LANDSCAPE

Sony retains the crown

Sony is the most popular brand across portable players in Romania, maintaining its leading position throughout the review period and extending its lead in 2019. Sony was one of the first brands to emerge within portable players and it enjoys a strong image in the eyes of consumers.

Strong innovation in wireless speakers

The emergence of AI speakers such as Google Home, has been driven on the one hand by the brand owners and retailers, which have focused on making these products available, on promoting them and on educating consumers. On the other hand, these activities resulted in strong consumer awareness of AI products and a strong appetite for these innovations.

Durable wireless speakers launched for outdoor use

E-boda launched its E-boda Pro Sound, a durable wireless speaker offering good portability and high autonomy and which is waterproof and therefore ideal for outdoor activities. There is a trend towards waterproof, resistant, high autonomy wireless speakers, given that Romanians are spending more time outdoors and like to take their entertainment with them.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Romania?
What are the major brands in Romania?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Romania - Category analysis

HEADLINES

PROSPECTS

Portable media players continues to record steep declines, cannibalised by smartphones

E-readers set to hold its own as players continue to offer more features

Soaring demand for wireless speakers

COMPETITIVE LANDSCAPE

Sony retains the crown

Strong innovation in wireless speakers

Durable wireless speakers launched for outdoor use

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2014-2019
Table 2 Sales of Portable Players by Category: Value 2014-2019
Table 3 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 4 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 6 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 7 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 9 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Consumer Electronics in Romania - Industry Overview

EXECUTIVE SUMMARY

Slower retail volume growth for consumer electronics in 2019

More sophisticated consumers seek integrated systems for their increasingly technological lives

International brands characterise sales

Chained specialist retailers are the most successful outlets

Bright future for consumer electronics in Romania

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Portable Players in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Portable media players continues to record steep declines, cannibalised by smartphones

E-readers set to hold its own as players continue to offer more features

Soaring demand for wireless speakers

COMPETITIVE LANDSCAPE

Sony retains the crown

Strong innovation in wireless speakers

Durable wireless speakers launched for outdoor use

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

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Table of Contents

Portable Players in Romania - Category analysis

HEADLINES

PROSPECTS

Portable media players continues to record steep declines, cannibalised by smartphones

E-readers set to hold its own as players continue to offer more features

Soaring demand for wireless speakers

COMPETITIVE LANDSCAPE

Sony retains the crown

Strong innovation in wireless speakers

Durable wireless speakers launched for outdoor use

CATEGORY DATA

Consumer Electronics in Romania - Industry Overview

EXECUTIVE SUMMARY

Slower retail volume growth for consumer electronics in 2019

More sophisticated consumers seek integrated systems for their increasingly technological lives

International brands characterise sales

Chained specialist retailers are the most successful outlets

Bright future for consumer electronics in Romania

MARKET DATA

SOURCES

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