The COVID-19 pandemic has irreversibly boosted the growth of digital publishing, on social media platforms, and through the launch of e-books and audiobooks. In 2022, this trend continued, albeit at a slower pace, which should be a positive driver for the volume and current value growth of e-readers in the forecast period.
Appliances and electronics specialists is set to continue to account for more than half of retail volume sales of portable players in 2022. As the economic scenario improves in Brazil, consumers’ purchasing power and spending should increase, which is likely to further contribute to sales growth in this channel in the forecast period.
In the forecast period, wireless speakers is expected to continue to see double-digit volume and current value growth, but on a slightly slowing trajectory as the category matures. In Brazil, high-income consumers have become increasingly interested in home connectivity, and their purchasing power will allow for investment in products such as Amazon’s Alexa and Google Home.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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