In 2021, portable players is expected to maintain solid growth, despite the decline for portable media players. Due to the COVID-19 pandemic, many bookstores were closed during the strict lockdown periods, especially in 2020, which led consumers to look for digital alternatives, namely e-readers and e-books.
As many consumers have been living in home seclusion during COVID-19, they have therefore been looking for different leisure options and improvements in their entertainment activities. This led to dynamic double-digit growth for wireless speakers in 2020, which is expected to continue in 2021, helping this to remain by far the largest category within portable players.
The electronics industry has been suffering from a global shortage of components, such as microprocessors, LCD screens and sound and memory cards. This has directly affected the supply chain within the portable players category, and especially e-readers.
Amazon.com is expected to continue to be the dominant player in the small e-readers category within its Kindle brand in 2021, and see volume share growth.
During 2020, e-commerce saw a notable increase in its distribution share in portable players, due to the closure of store-based outlets and consumers’ desire to avoid leaving their homes if possible. In 2021 is remains a prominent channel and is set to see a volume share increase, exceeding a quarter of overall sales.
In Brazil, there has been a proliferation of subscription book clubs. Subscribing consumers receive a new book chosen by a team of specialists, along with other items related to the literary world, such as bookmarks and collectible book boxes.
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This report originates from Passport, our Portable Players research and analysis database.
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