Wireless speakers is set to remain the only growth driver in the forecast period. Bluetooth technology has created strong opportunities as there is a need to connect to various consumer electronics.
Wireless speakers benefits from the demand from a tech-savvy young population, the high penetration of smartphones and recent access to many music applications, such as Spotify, and its Middle Eastern counterpart, Anghami. Both Spotify and Anghami have millions of subscribers in Egypt.
Before connectivity through WI-FI or Bluetooth, digital media dock players limited the shelf life of speakers and quickly rendered them outdated with the launch of each new smartphone or portable media player, such as iPhone or iPad. However, the latest technology has significantly improved the quality and extended the replacement cycle of wireless speakers.
JBL is the leading brand in the category due to its wide variety of products and large ranges of prices and features. JBL is also perceived to offer the best voice quality and most durable products.
Amazon has introduced the Kindle and Kindle Oasis e-readers to the market exclusively through its online platform in Egypt, Souq.com.
Smaller players (“others”) dominate retail volume sales in portable media players, as Creative, Sony and Samsung have all withdrawn from the category. “Others” includes numerous unknown Chinese brands.
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Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Egypt with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Electronics market research database.