Executive Summary

Aug 2019
PROSPECTS
Wireless speakers offers sole growth driver due to connectivity with popular devices

Wireless speakers is set to remain the only growth driver in the forecast period. Bluetooth technology has created strong opportunities as there is a need to connect to various consumer electronics.

Music apps draw young consumers to wireless speakers

Wireless speakers benefits from the demand from a tech-savvy young population, the high penetration of smartphones and recent access to many music applications, such as Spotify, and its Middle Eastern counterpart, Anghami. Both Spotify and Anghami have millions of subscribers in Egypt.

Wireless technology makes digital media player docks redundant

Before connectivity through WI-FI or Bluetooth, digital media dock players limited the shelf life of speakers and quickly rendered them outdated with the launch of each new smartphone or portable media player, such as iPhone or iPad. However, the latest technology has significantly improved the quality and extended the replacement cycle of wireless speakers.

COMPETITIVE LANDSCAPE
JBL leads the field with large product and price ranges and quality products

JBL is the leading brand in the category due to its wide variety of products and large ranges of prices and features. JBL is also perceived to offer the best voice quality and most durable products.

Small product offer, low demand and limited distribution severely hamper e-readers

Amazon has introduced the Kindle and Kindle Oasis e-readers to the market exclusively through its online platform in Egypt, Souq.com.

Smaller players lead portable media players as major brands vacate the arena

Smaller players (“others”) dominate retail volume sales in portable media players, as Creative, Sony and Samsung have all withdrawn from the category. “Others” includes numerous unknown Chinese brands.

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Portable Players in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Portable Players in Egypt?
  • What are the major brands in Egypt?
  • What is the growth rate for digital cameras?
  • How is the growth of mobile phone cameras affecting the traditional camera market?
  • What are the latest trends in mirrorless cameras?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Portable Players in Egypt - Category analysis

HEADLINES

PROSPECTS

Wireless speakers offers sole growth driver due to connectivity with popular devices
Music apps draw young consumers to wireless speakers
Wireless technology makes digital media player docks redundant

COMPETITIVE LANDSCAPE

JBL leads the field with large product and price ranges and quality products
Small product offer, low demand and limited distribution severely hamper e-readers
Smaller players lead portable media players as major brands vacate the arena

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2014-2019
Table 2 Sales of Portable Players by Category: Value 2014-2019
Table 3 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 4 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 6 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 7 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 9 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Consumer Electronics in Egypt - Industry Overview

EXECUTIVE SUMMARY

Players and consumers adapt to the economic situation to improve the volume growth performance in 2019
Retailers use convenient payment plans and promotions to sustain demand
Move to local manufacturing base as Chinese brands flow into the industry
Manufacturers and specialist retailers expand their reach through internet retailing
Improving economy and growing competition offer volume growth potential

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources