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Learn moreSep 2020
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Strong demand for wireless speakers continues in 2020, an exception in a category where other products such as portable media players and e-readers are seeing considerable double-digit volume sales declines. Indeed, it is clear that despite an intensifying price-consciousness, exacerbated by the economic uncertainty of the pandemic, consumers still gravitate towards products that promise more convenience and value for money.
Mirroring the sluggish performance observed during the review period, e-readers continue to post relatively paltry value sales in 2020, with what demand there is being driven by a small, dedicated cohort of educated, urban consumers. Demand for e-readers also continues to be negatively affected by ubiquity and increasing popularity of smartphones which, while not dedicated to the reading function, can nevertheless easily be used to access substantial reading material via apps and downloads.
With its trusted and well-recognised brand JBL, Aztek Teknoloji Urunleri Tic, which secured the volume share leadership in portable players in 2019, is set to maintain its lead in portable players after posting significant volume share growth in 2020. The company’s robust performance has been based on its leadership in wireless speakers, the sole growth product area in portable players in Turkey.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Portable Players industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Portable Players in Turkey market research report includes:
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.