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Country Report

Portable Players in

Portable Players in Turkey

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Volume sales of wireless speakers continue strong growth in 2020, spurred by convenience and affordability

Strong demand for wireless speakers continues in 2020, an exception in a category where other products such as portable media players and e-readers are seeing considerable double-digit volume sales declines. Indeed, it is clear that despite an intensifying price-consciousness, exacerbated by the economic uncertainty of the pandemic, consumers still gravitate towards products that promise more convenience and value for money.

Smartphones continue to dampen appeal of e-readers

Mirroring the sluggish performance observed during the review period, e-readers continue to post relatively paltry value sales in 2020, with what demand there is being driven by a small, dedicated cohort of educated, urban consumers. Demand for e-readers also continues to be negatively affected by ubiquity and increasing popularity of smartphones which, while not dedicated to the reading function, can nevertheless easily be used to access substantial reading material via apps and downloads.

Aztek Teknoloji Urunleri Tic set to bolster its category leadership in 2020 after big boost in volume share of wireless speakers

With its trusted and well-recognised brand JBL, Aztek Teknoloji Urunleri Tic, which secured the volume share leadership in portable players in 2019, is set to maintain its lead in portable players after posting significant volume share growth in 2020. The company’s robust performance has been based on its leadership in wireless speakers, the sole growth product area in portable players in Turkey.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Turkey?
What are the major brands in Turkey?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Volume sales of wireless speakers continue strong growth in 2020, spurred by convenience and affordability

Smartphones continue to dampen appeal of e-readers

Aztek Teknoloji Urunleri Tic set to bolster its category leadership in 2020 after big boost in volume share of wireless speakers

RECOVERY AND OPPORTUNITIES

Demand for wireless speakers set to support performance of portable players over forecast period

Domestic brands set to benefit as international players likely to drop unprofitable portable media players

Demand for e-readers expected to continue to fall over the forecast period as consumers turn to smartphones for their reading

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2015-2020
Table 2 Sales of Portable Players by Category: Value 2015-2020
Table 3 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 4 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 6 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 7 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 9 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Consumer Electronics in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Portable Players in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Volume sales of wireless speakers continue strong growth in 2020, spurred by convenience and affordability

Smartphones continue to dampen appeal of e-readers

Aztek Teknoloji Urunleri Tic set to bolster its category leadership in 2020 after big boost in volume share of wireless speakers

Overview

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Table of Contents

Portable Players in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Volume sales of wireless speakers continue strong growth in 2020, spurred by convenience and affordability

Smartphones continue to dampen appeal of e-readers

Aztek Teknoloji Urunleri Tic set to bolster its category leadership in 2020 after big boost in volume share of wireless speakers

RECOVERY AND OPPORTUNITIES

Demand for wireless speakers set to support performance of portable players over forecast period

Domestic brands set to benefit as international players likely to drop unprofitable portable media players

Demand for e-readers expected to continue to fall over the forecast period as consumers turn to smartphones for their reading

CATEGORY DATA

Consumer Electronics in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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