Wireless speakers will still be the main growth driver in portable players over the forecast period, as the only product area making gains while all other members of portable players will remain in decline. Some polarisation is likely to occur within wireless speakers, with trends towards convenience and simplicity competing with demand for higher functionality.
Despite the ongoing niche consumer audience for e-readers it is not expected to recover and will see demand only from a small group of educated, urban consumers, not large enough to propel positive growth. E-readers will face continued competition from smartphones and tablets, making them somewhat redundant as standalone devices.
Price wars will ramp up over the forecast period as companies vie to attract customers in the increasingly competitive landscape of wireless speakers. To this end, domestic players are expected to see share gain.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Portable Players industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!