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Country Report

Portable Players in

Portable Players in Turkey

4 pages, Aug 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wireless speakers become category saviours

The portable players category saw continued declines across the board in 2019, particularly portable multimedia and media players, and e-readers. However, although seeing negative growth, wireless speakers saw a considerably healthier performance than other categories.

Smartphones set to limited e-readers’ potential

E-readers will continue to appeal to a very limited proportion of the highly-educated urban population over the forecast period. Availability of such units is declining in most popular media products stores due to falling demand.

Promotional activities and wireless speakers set to dictate pricing

It is predicted that the average unit prices in declining categories will continue to fall, as they are very likely to be offered at very affordable prices, along with aggressive price promotional campaigns through internet retailing specialists. Meanwhile, the wireless speakers category is set to demonstrate an upward trend in terms of average unit prices, when 2019 constant prices are taken into consideration, despite increasing price-sensitivity among consumers.

COMPETITIVE LANDSCAPE

JBL consolidates category lead through strength in portable players

Thanks to its high-brand recognition, offering products in every price segment, and its widespread presence, the JBL brand (Aztek Teknoloji Urunleri Tic AS) led wireless speakers, and the entire portable players category in 2019. Furthermore, the brand consolidated its leading position, with a notable volume share gain.

Competition set to intensify in shrinking category

Domestic brands, such as Goldmaster (Kale Elektronik Dis Tic AS) and Piranha (Piranha Bilisim Teknolojileri Ltd Sti), had achieved a significant presence within the category. They have become particularly visible through popular internet retailing specialists, and appeal to consumers with highly competitive pricing strategies.

Multinationals likely to withdraw as portable players become unprofitable

Although portable media player sales are declining dramatically in Turkey, a number of international players continue to offer such products. However, given the diminishing profitability, particularly international brands are expected to exit shrinking categories such as portable media players, and will focus on more emerging devices.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Turkey?
What are the major brands in Turkey?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Turkey - Category analysis

HEADLINES

PROSPECTS

Wireless speakers become category saviours

Smartphones set to limited e-readers’ potential

Promotional activities and wireless speakers set to dictate pricing

COMPETITIVE LANDSCAPE

JBL consolidates category lead through strength in portable players

Competition set to intensify in shrinking category

Multinationals likely to withdraw as portable players become unprofitable

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2014-2019
Table 2 Sales of Portable Players by Category: Value 2014-2019
Table 3 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 4 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 6 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 7 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 9 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Consumer Electronics in Turkey - Industry Overview

EXECUTIVE SUMMARY

Spending power and broadband penetration key to market performance

Replacement cycles lengthen as consumer spending power is constrained

Competition intensifies across the board, black market products represent a threat

Online and discounters set to become increasingly important

Price to remain key, with local players set to gain share

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Portable Players in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Wireless speakers become category saviours

Smartphones set to limited e-readers’ potential

Promotional activities and wireless speakers set to dictate pricing

COMPETITIVE LANDSCAPE

JBL consolidates category lead through strength in portable players

Competition set to intensify in shrinking category

Multinationals likely to withdraw as portable players become unprofitable

Overview

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Table of Contents

Portable Players in Turkey - Category analysis

HEADLINES

PROSPECTS

Wireless speakers become category saviours

Smartphones set to limited e-readers’ potential

Promotional activities and wireless speakers set to dictate pricing

COMPETITIVE LANDSCAPE

JBL consolidates category lead through strength in portable players

Competition set to intensify in shrinking category

Multinationals likely to withdraw as portable players become unprofitable

CATEGORY DATA

Consumer Electronics in Turkey - Industry Overview

EXECUTIVE SUMMARY

Spending power and broadband penetration key to market performance

Replacement cycles lengthen as consumer spending power is constrained

Competition intensifies across the board, black market products represent a threat

Online and discounters set to become increasingly important

Price to remain key, with local players set to gain share

MARKET DATA

SOURCES

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