With better sound quality, portability, durability, smaller sizes and lower costs, wireless speakers keep gaining momentum as they also become the brains of smart homes thanks to the addition of voice assistants. Despite a sharp current value sales decrease in 2020, sales will fully recover in 2021.
As smart home managers, the home assistants offered by wireless speakers have a unique potential to encourage consumers to acquire other items that can be controlled remotely via Wi-Fi and take advantage of IoT technology. Lightbulbs, home surveillance systems, alarms, doorbells, vacuum cleaners, heaters, air conditioners, TVs and many more devices can be controlled by home assistants.
While e-readers are notoriously dominated by Amazon.com’s Kindle as the mayor player in the category, wireless speakers presents the opposite scenario in terms of shares.
Wireless speakers is the sole product area in portable players that is expected to see current value sales growth in the forecast period. As these products take advantage of Bluetooth and Wi-Fi technology, they are now able to be paired in the home to play music in different areas.
Spending more time at home due to social unrest and COVID-19 lockdowns and quarantines, Chileans seemed to have finally discovered the convenience of e-readers at the end of the review period. Consumers were unable to go to bookstores and libraries, which were closed, while many e-commerce retailers faced import issues.
Portable media players will continue to see a sharp retail volume and current value decline in the forecast period. Leading brands are moving away from the production of new models with sales increasingly dominated by smaller and lesser-known brands that offer these products at a lower cost, therefore consistently lowering their current value unit price as well.
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