With the rise of e-commerce in Chile, new opportunities are opening up for promotions and sales of portable players. Cyber ?Days have become an excellent advertising and sales tool for this category, where these smaller devices are light and easy to transport for home delivery.
Hypermarkets is becoming an effective distribution channel for portable players in Chile. One of the main advantages of hypermarkets is the channel’s extensive network of stores, offering greater accessibility to local consumers.
Portable media players is set to continue on its downward trajectory over the forecast period, as major brands steer away from production of new models due to limited interest. It is now dominated by smaller less well-known brands that produce these devices at a lower cost, and therefore are also consistently lowering their unit prices.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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