At the start of the review period portable media players was the largest category in portable players in both value and volume terms. However, with these products increasingly being replaced by smartphones and tablets (often combined with wireless speakers) they saw significant losses over the review period and sales are expected to continue declining over the forecast period, retaining only a niche status.
Wireless speakers is expected to be the only significant category within portable players by the end of the forecast period with the category set to see further dynamic growth in value and volume terms. The growth of mobile devices and laptops over the forecast period will bolster the growth of portable wireless speakers, as they can enhance the consumers’ entertainment experience.
Over the forecast period, the average unit price of wireless speakers is expected to rise, with more consumers expected to upgrade to more premium portable wireless speakers as they look to achieve better sound quality. Indeed, consumers are likely to become more willing to invest in premium wireless speakers over the forecast period, as manufacturers are currently establishing their brand names through advertisements in the media and in shopping malls.
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Consist of E-Readers and Portable Media Players.See All of Our Definitions
This report originates from Passport, our Portable Players research and analysis database.
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