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Country Report

Portable Players in

Portable Players in Greece

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Economic shock of COVID-19 worsens underlying problems for portable players

Demand for most product types within portable players in Greece is in long-term decline. As is the case with many other areas of the consumer electronics market, this is primarily due to cannibalisation by smartphones – and to a lesser extent by laptops and tablets – and the migration to streaming media.

Connectivity trend supports continued expansion of wireless speakers

In keeping with the situation observed throughout most of the review period, wireless speakers is the only portable players category expected to develop positively in volume and current value growth terms in 2020. Growth rates will be down significantly on 2019 due to the fallout of COVID-19, not only its negative impact on consumer spending but also the fact that electronics and appliances specialist retailers outlets – which dominate distribution of portable players generally – were closed for several weeks as part of the nationwide lockdown imposed to slow the spread of the virus.

Competition in wireless speakers intensifies in line with new entries

Samsung will remain the top company in wireless speakers in 2020, followed by Bose. Samsung’s JBL brand enjoys a trusted reputation for quality and offers a broad product range covering multiple price points.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Greece?
What are the major brands in Greece?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Economic shock of COVID-19 worsens underlying problems for portable players

Connectivity trend supports continued expansion of wireless speakers

Competition in wireless speakers intensifies in line with new entries

RECOVERY AND OPPORTUNITIES

Wireless speakers set to expand rapidly throughout the forecast period

Connectivity trend will drive demand for higher-end and smart wireless speakers

Declining trends in portable media players and e-readers expected to deepen

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2015-2020
Table 2 Sales of Portable Players by Category: Value 2015-2020
Table 3 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 4 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 6 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 7 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 9 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Consumer Electronics in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Portable Players in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Economic shock of COVID-19 worsens underlying problems for portable players

Connectivity trend supports continued expansion of wireless speakers

Competition in wireless speakers intensifies in line with new entries

Overview

Why buy this report?

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Table of Contents

Portable Players in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Economic shock of COVID-19 worsens underlying problems for portable players

Connectivity trend supports continued expansion of wireless speakers

Competition in wireless speakers intensifies in line with new entries

RECOVERY AND OPPORTUNITIES

Wireless speakers set to expand rapidly throughout the forecast period

Connectivity trend will drive demand for higher-end and smart wireless speakers

Declining trends in portable media players and e-readers expected to deepen

CATEGORY DATA

Consumer Electronics in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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