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Learn moreOct 2020
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Demand for most product types within portable players in Greece is in long-term decline. As is the case with many other areas of the consumer electronics market, this is primarily due to cannibalisation by smartphones – and to a lesser extent by laptops and tablets – and the migration to streaming media.
In keeping with the situation observed throughout most of the review period, wireless speakers is the only portable players category expected to develop positively in volume and current value growth terms in 2020. Growth rates will be down significantly on 2019 due to the fallout of COVID-19, not only its negative impact on consumer spending but also the fact that electronics and appliances specialist retailers outlets – which dominate distribution of portable players generally – were closed for several weeks as part of the nationwide lockdown imposed to slow the spread of the virus.
Samsung will remain the top company in wireless speakers in 2020, followed by Bose. Samsung’s JBL brand enjoys a trusted reputation for quality and offers a broad product range covering multiple price points.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Portable Players industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
The Portable Players in Greece market research report includes:
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.