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Country Report

Portable Players in

Portable Players in Greece

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wireless speakers remains key to growth in portable players

Wireless speakers remains the only portable players category recording sales growth in Greece. In an era of smartphone dominance, the connectivity and all-in-one trends are driving growth for certain products such as wireless speakers at the expense of other areas like portable media players.

Bleak prospects for e-readers due to lack of Greek content and intense competition

Retail volume sales within e-readers remained negligible in 2019, with price sensitive Greek consumers continuing to shy away from such products. In addition, demand is also being limited by a lack of content in Greek and weak technological development (e-readers are still black and white), as well as intense competition from smartphones and tablets and the withdrawal of key importers, resulting in a limited variety of products.

Portable media players increasingly outdated in smartphone era

Amid the established all-in-one trend built around smartphones, portable media players have become increasingly irrelevant and redundant, resulting in a further steep decline in retail volume sales in 2019. While demand is expanding among some active consumers keen on fitness, this consumer base is too niche to generate high sales.

COMPETITIVE LANDSCAPE

Intense price competition fuels fragmentation within wireless speakers

Wireless speakers remains fragmented, especially in the economy segment, with numerous Chinese OEM B-brands present in retail outlets. JBL remains the clear leader within wireless speakers due to its strong positioning within the low cost segment and appeal to younger consumers as a result of its offering models in a wide variety of colours and trendy designs.

Kindle dominates dwindling e-readers sales

Since being launched in Greece, e-readers has been dominated by a few key players as distribution and availability have failed to reach the mainstream. However, as demand contracted, key importers stopped direct imports of brands like Bookeen and PocketBook, while Plaisio Computers also discontinued Turbo-X e-readers during the review period.

Leading brands facing strong competition from economy positioned OEM products

In 2019, Sony, Plaisio Computers and Philips were the leading companies in portable media players. However, while these three players accounted for the majority of retail volume sales, “others” actually ranked second.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Portable Players in Greece?
What are the major brands in Greece?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Portable Players in Greece - Category analysis

HEADLINES

PROSPECTS

Wireless speakers remains key to growth in portable players

Bleak prospects for e-readers due to lack of Greek content and intense competition

Portable media players increasingly outdated in smartphone era

COMPETITIVE LANDSCAPE

Intense price competition fuels fragmentation within wireless speakers

Kindle dominates dwindling e-readers sales

Leading brands facing strong competition from economy positioned OEM products

CATEGORY DATA

Table 1 Sales of Portable Players by Category: Volume 2014-2019
Table 2 Sales of Portable Players by Category: Value 2014-2019
Table 3 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 4 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 6 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 7 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 9 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Consumer Electronics in Greece - Industry Overview

EXECUTIVE SUMMARY

Signs of stabilisation as consumer electronics recovers from economic crisis

Smartphones remain essential but sales stagnating due to high maturity

International brands dominate but facing growing domestic competition

Traditional stores lead distribution, despite shift towards internet retailing

Smartphone connectivity trend key to growth over forecast period

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Portable Players in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Wireless speakers remains key to growth in portable players

Bleak prospects for e-readers due to lack of Greek content and intense competition

Portable media players increasingly outdated in smartphone era

COMPETITIVE LANDSCAPE

Intense price competition fuels fragmentation within wireless speakers

Kindle dominates dwindling e-readers sales

Leading brands facing strong competition from economy positioned OEM products

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

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Table of Contents

Portable Players in Greece - Category analysis

HEADLINES

PROSPECTS

Wireless speakers remains key to growth in portable players

Bleak prospects for e-readers due to lack of Greek content and intense competition

Portable media players increasingly outdated in smartphone era

COMPETITIVE LANDSCAPE

Intense price competition fuels fragmentation within wireless speakers

Kindle dominates dwindling e-readers sales

Leading brands facing strong competition from economy positioned OEM products

CATEGORY DATA

Consumer Electronics in Greece - Industry Overview

EXECUTIVE SUMMARY

Signs of stabilisation as consumer electronics recovers from economic crisis

Smartphones remain essential but sales stagnating due to high maturity

International brands dominate but facing growing domestic competition

Traditional stores lead distribution, despite shift towards internet retailing

Smartphone connectivity trend key to growth over forecast period

MARKET DATA

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