Though wireless speakers are reaching a degree of maturity, volume growth will still be healthy over the forecast period. Low cost wireless speakers, with short replacement cycles, will support volume growth.
Media streaming will continue to undermine the performance of portable players, except for wireless speakers, over the forecast period. Media players are anticipated to eventually become obsolete.
Product development within wireless speakers is likely to focus on improving audio quality with sleek and compact designs, qualities appreciated by an interior design-focused population residing in confined living spaces. Models with Personal Assistant (AI) features will also attract tech-savvy consumers Also, the emergence of wireless speakers with video display such as Lenovo Smart Display will also boost the product’s appeal over the forecast period.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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