Although sales of wireless speakers are starting to become more mature given that their penetration already increased over the review period, they are set to continue growing. by the end of the forecast period, wireless speakers will represent almost all sales of portable players in Greece.
Migration to media streaming is anticipated to lead to changes in the product mix, driving to a strong decline in sales of portable media players as these are increasingly substituted by smartphones and/or laptops/tablets. Sales of radios are also set to decline, albeit at a slower pace as radio remains very popular in Greece.
Developments in technology are unfavourable to the performance of portable players in Greece. On the one hand, lifestyles will continue to become more mobile and consumers will value products that are portable and can be used both in and out of the home.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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